Jennifer Sey, founder and CEO of XX-XY Athletics, is attempting to recruit WNBA star Sophie Cunningham to her brand. Sey claims Cunningham privately praised XX-XY Athletics’s viral ‘Dear Nike’ campaign in 2024, which challenged Nike to take a public stand against biological males competing in women’s sports.
Cunningham’s Stance on Women’s Sports
Cunningham recently expressed her desire to protect girls who ‘shouldn’t have to go against biological men’ in sports or share locker rooms with them. Sey praises Cunningham for her stance, saying she would ‘give my right arm’ to have Cunningham join XX-XY Athletics.
Sey criticized Adidas, Cunningham’s current sponsor, for not publicly endorsing her position. Sey believes Adidas is trying to capitalize on Cunningham’s popularity without taking a stand on the issue.
XX-XY Athletics is offering Cunningham a potential partnership, including a hoodie featuring a silhouette of her viral finger-pointing pose. Sey envisions this as the logo for a Cunningham line under XX-XY Athletics.
Original reporting: Fox News (HLL/CB) — read the source article.
