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UK cuts attraction VAT, suspends food tariffs, offers free August bus travel

British finance minister Rachel Reeves in London rolled out a compact package aimed at easing household bills over the summer and shoring up factories hit by the fallout from the Iran conflict, while Prime Minister Keir Starmer faces pressure from inside his party and companies watch for help as energy costs climb.

Energy price spikes after U.S.-Israeli strikes on Iran in February have complicated the government’s plan to steady household budgets, and Reeves moved quickly to announce several clearly time-limited measures designed to blunt the pain over school holidays and the tourist season. The list is narrow and tactical: a temporary cut in sales tax for certain tourist attractions, free bus travel for young kids in August, and tariff suspensions on a range of food items. Each step is aimed at visible relief for voters and to provide quick support to sectors that are feeling the squeeze.

Reeves said the VAT rate for some attractions will drop to 5% from 20% over the summer, and that bus travel would be free for children under 15 in August. She also announced the suspension of import tariffs on dozens of food products, specifically naming biscuits, chocolate and nuts among the items covered, which should temporarily lower retail costs for families shopping for basics or treats. Politically, these are the kinds of targeted gestures that can be rolled out fast and shown off in local constituencies before longer-term fixes take hold.

On the retail side Reeves leaned on supermarkets directly, saying, “I met with supermarkets to urge them to do all they can to keep prices low,” as ministers try to ensure any import-duty savings reach shoppers. She was explicit about expectations, adding, “I expect supermarkets to pass these savings (from tariff reductions) on in full to their customers.” Those two lines are the government’s public bet that private grocers will respond to pressure rather than sitting on gains.

The government plans to fund the package by speeding up changes to how Britain taxes international oil and gas groups, a move that will raise eyebrows among investors even as it shows voters someone is asking big energy firms to contribute. From a conservative perspective this is risky politics: squeezing the sector now could depress investment and supply, which may push prices higher later rather than lower. Still, Reeves framed the choice as fairness during a shock to global energy markets, and the accounting for the measures hinges on those tax adjustments actually delivering the expected receipts.

Reeves also warned that ministers are preparing contingency options for businesses if markets deteriorate further, and she did not rule out temporary support in that scenario. “We stand ready to act if (energy) market conditions worsen significantly later this year,” Reeves said, and she added she had been “leading cross-government contingency work on design of potential future targeted and temporary support for businesses.” The chemicals and ceramics sectors, notably energy-intensive, were singled out as set to receive support packages if needed, reflecting how uneven the impact has been across industry.

Recent policy moves already include an extension of a fuel duty cut for transport through to the end of the year, measures aimed at hauliers and drivers, and earlier actions that helped keep a lid on inflation in April even as price growth is expected to creep up toward about 4 percent in coming months. A survey released this week pointed to the sharpest fall in business activity in over a year, blamed in part on political uncertainty at home and fallout from the Middle East conflict. Reporting included Alistair Smout and Muvija M, with additional reporting by Sarah Young and Sam Tabahriti and editing by Emelia Sithole-Matarise, and the government’s March move to set out a £53 million package for households reliant on heating oil remains part of the short-term support mix. ($1 = 0.7439 pounds)

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