Olly, the well‑known gummy vitamin brand, has introduced a new line of mochi‑inspired supplements that will be sold only at Target locations across the United States. The collection, called Mochi Bites, includes four distinct formulas designed to support beauty, sleep, daily nutrition and energy.

Product details

Each Mochi Bite is a soft, pillowy chew that contains less than 1 gram of sugar per serving and is free of synthetic flavors and colors. The products are vegan, gluten‑free and carry Target’s Clean certification.

Beauty Mochi Bites provide 6,000 mcg of biotin plus vitamins C and E in a Strawberry Lychee flavor to help support healthy hair, skin and nails.

Sleep Mochi Bites combine 5 mg of melatonin with magnesium and come in a Starfruit Slumber flavor to promote a restful night.

Multi Mochi Bites deliver ten essential nutrients—including vitamins A, C, D, E, B6, B12, biotin and vitamin K2—in a Tropical Passionfruit flavor, aiming to support immune health, cognition and bone strength.

Energy Mochi Bites offer a caffeine‑free boost with vitamins B12 and B6 for energy production and brain function, flavored with Peach Green Tea.

Market context

The launch taps into growing consumer interest in mochi‑based products, which Olly says has risen 17.1 % year over year, with TikTok mentions up 45.1 % according to trend‑tracking platform Spate.

“After three years of development, our team has unlocked an entirely new experience that brings together the best of efficacy and delight,” said Punam Patel, Olly’s chief product officer.

Olly’s shift from traditional gummies to a snack‑like format reflects a broader trend toward wellness products that blend function with enjoyable consumption experiences. By partnering with Target, the brand adds another health‑focused offering to the retailer’s expanding assortment of better‑for‑you items.

Consumers can find Olly Mochi Bites at any Target store nationwide.

Original reporting: Las Cruces Sun News (HLL/CB) — read the source article.