Model Kendall Jenner, now the Global Brand Ambassador for Korean skincare line Anua, has long relied on the brand’s Azelaic Acid 10% Hyaluron Redness Soothing Serum. The product, priced at $24, is marketed as an affordable solution for irritated or blemish‑prone skin.
Product details and claimed benefits
According to Anua, the serum contains 10% azelaic acid, hyaluronic acid, panthenol, betaine salicylate, niacinamide and Centella asiatica extract. The formulation is said to:
- Reduce visible redness and calm acne‑causing bacteria
- Help fade the appearance of blemishes and support overall skin clarity
- Balance excess sebum in oily‑prone skin while keeping pores clear
- Provide lightweight, non‑greasy hydration
- Remain non‑comedogenic, making it suitable for acne‑prone skin
- Absorb quickly and layer well under moisturizer
Jenner notes that the serum is fragrance‑free, allowing the active ingredients to work without an overpowering scent.
How to use
The brand recommends starting with one to two drops once or twice a week, then gradually increasing to twice daily as the skin adjusts. Users should apply the serum after cleansing and toning, before moisturizer, and follow daytime use with a broad‑spectrum SPF 30 or higher.
Personal test
After hearing Jenner’s endorsement, the author tested the serum on a combination dry‑and‑oily complexion. Within a short period, the skin appeared calmer and less red, and the texture felt smoother. The reviewer also appreciated the lack of fragrance, which can be irritating for sensitive users.
Availability
Anua’s Azelaic Acid 10% Hyaluron Redness Soothing Serum is sold online and in select retailers for $24. Prices and availability may change, and the product is occasionally featured in promotional deals through shopping platforms.
Conclusion
For consumers seeking an inexpensive, fragrance‑free serum that targets redness, oil control and blemish reduction, Anua’s offering appears to deliver on its claims. Kendall Jenner’s long‑term use and public endorsement add a recognizable face to the product, but the serum’s ingredient list and user experience suggest it could be a viable addition to a daily skincare routine.
Original reporting: Las Cruces Sun News (HLL/CB) — read the source article.
