Chicken Cock Whiskey, one of America’s oldest whiskey brands established in 1856, is proud to unveil a comprehensive label refresh for its core portfolio. Launched in alignment with the brand’s 170th anniversary, the new designs personify the brand’s heritage by introducing five unique roosters—Remy, Ricky, Riley, Russell, and Rocco—to represent the distinct character of each expression.

History of Chicken Cock Whiskey

Since its inception, Chicken Cock has navigated a path unlike any other distillery. From 19th-century sales by the barrel to surviving the Whiskey Trust era, the brand famously refused to go quiet during Prohibition. By moving operations to Canada, Chicken Cock Rye became a staple of the underground scene, smuggled into iconic venues like Harlem’s Cotton Club.

The updated labels are now available nationwide on the following core whiskies. The refresh maintains the brand’s signature honeycomb glass bottle—a tribute to its medicinal roots—while elevating ‘The Famous Old Brand’ rooster emblem. The new designs simplify the aesthetic for better shelf recognition while highlighting the craftsmanship of the liquid inside.

‘While the look may have shifted, the quality and authenticity of Chicken Cock have remained the same since 1856,’ says Chicken Cock Whiskey’s Director of Brand Engagement, Will Woodington. ‘Our stunning new label refreshes in 2026 couldn’t come at a better time than during the brand’s 170th anniversary year. This refresh will not only help guide people through our portfolio better but also allow more individuality than ever before between each expression.’

Original reporting: Focus Daily News — read the source article.