As the new school year approaches, parents are stocking up on food and snacks for their children’s lunchboxes. According to Instacart data, the top 10 back-to-school food categories are led by convenience items such as cereal.
Top Cereal Brands
Cinnamon Toast Crunch and Honey Nut Cheerios are the most popular cereal brands, each accounting for over 8% of all cereal orders. Other popular brands include Frosted Flakes, Cheerios, Fruity Pebbles, and Froot Loops.
Instacart data also shows that consumers are increasingly reaching for better-for-you brands, such as Farm Girl and The Real Cereal Co., which offer higher protein and less refined sugar options.
Original reporting: KEYT (Ventura/Santa Barbara) — read the source article.
