A recent survey of 2,000 women found that 76% of group trips don’t make it past the planning stage, with women shouldering the bulk of the planning responsibilities. On average, it takes 83 messages and nearly 19 hours over 11 days to plan a trip. Women spend the most time researching activities and choosing a destination.

Key Findings

The survey, commissioned by Discover Puerto Rico, found that 80% of women believe they are the primary planners for group trips. When it comes to travel decisions, 62% of women say they make the most decisions, with millennials and Gen X being the most likely to take on this responsibility.

Women prioritize safety, good food, and fun attractions when choosing a destination. The top things women consider when planning a trip include picking a destination, finding lodging, and booking flights. The feeling of safety is crucial for 89% of women, with secure lodging, cell service, and destination reputation being key factors.

Destination Preferences

Women prefer beach and coastal destinations, followed by cityscapes and nature excursions. When it comes to what they guarantee for their trip, women prioritize great weather, good food, and fun activities.

Original reporting: KTBS 3 (Shreveport) — read the source article.