Across the United States, homeowners are turning to the kitchens they see on television as a blueprint for their own remodels. The phenomenon, dubbed “set‑jetting,” sees viewers borrowing design cues from popular series and applying them to real‑world spaces.
Travel shows fuel the trend
Expedia reports that two‑thirds of travelers say movies, streaming services and television shows influence their travel choices. After Emily in Paris debuted, searches for Paris surged 200%, and The White Lotus drove up reservations at featured resorts. That same pull is now happening at home, where fans of shows like The Bear, Emily in Paris and Succession are seeking to recreate the on‑screen kitchen aesthetic.
What the shows are selling
The Bear showcases a frenetic, utilitarian workspace: stainless‑steel surfaces, open storage, sturdy cookware and sharp knives—all chosen for performance. Home cooks inspired by the series are opting for durable pans, versatile knives and restaurant‑style storage that can handle serious use.
Emily in Paris offers a romanticized European kitchen, favoring vintage‑inspired pieces, open shelving and decorative cookware that looks as good displayed as it works. The show encourages viewers to treat cooking as a daily pleasure rather than a chore.
Succession demonstrates “quiet luxury,” with natural stone, beautiful wood, architectural lighting and uncluttered surfaces. The lesson is less about filling a room with expensive objects and more about choosing fewer, higher‑quality items that perform and look elegant.
Renovation numbers back the hype
Houzz found that 54% of U.S. homeowners undertook a renovation in 2025, with a median spend of $20,000. Kitchens remain among the biggest‑ticket projects, indicating that many families are ready to invest in spaces that reflect the lifestyles they admire on screen.
From fantasy to functional décor
Cookware now straddles the line between equipment and décor. A polished skillet or a sculptural pepper mill can sit on open shelves or glass‑front cabinets, becoming part of the room’s visual story. This blend of performance and aesthetics satisfies both the chef‑in‑training and the social‑media‑savvy homeowner.
Social media amplifies the trend, with kitchen backdrops appearing in cooking videos, morning routines and party photos. The kitchen has become a powerful identity marker—minimalist, maximalist, serious cook, sourdough enthusiast, or cocktail connoisseur—allowing homeowners to project their personal “main character energy” in everyday life.
Practical benefits
Beyond the visual appeal, investing in quality kitchen tools offers long‑term value. Unlike a fashion item, a well‑chosen pan or knife can be used hundreds of times, enhancing both the look and function of the home.
As set‑jetting continues to shape consumer preferences, the market for high‑performance, aesthetically pleasing kitchen products is likely to grow, giving homeowners a tangible way to bring a slice of their favorite shows into daily life.
Original reporting: KTVZ (Central Oregon) — read the source article.
