A recent national survey commissioned by Wolverine’s Project Bootstrap reveals that a strong majority of Gen Z respondents view skilled‑trade careers as a faster route to financial success than a traditional college degree.
Key findings
Two‑thirds of those surveyed said becoming a tradesperson is a quicker way to earn a $100,000 salary compared with attending university. Only 32% believed that choosing university over an apprenticeship was a good idea.
The respondents highlighted several advantages of bypassing college: gaining hands‑on experience (37%), avoiding student debt (36%) and earning money while learning (35%).
When asked about home‑ownership, 23% said they would be able to buy a home more quickly by entering a trade rather than pursuing a college degree.
Perceptions and misconceptions
While 73% consider trade jobs essential to society, 41% still think a college degree is the only path to success. Misconceptions persist: 28% view trades as physically demanding with little room for advancement, and 25% imagine trade work as always dirty or messy.
Nevertheless, 31% of respondents had never considered a skilled‑trade career, and 12% were unaware of benefits such as flexibility, strong pay and long‑term stability.
Interest and information sources
Overall, 58% believe trade jobs are becoming more appealing to people their age, and 71% of those not already in a trade said they would be interested in trying one as a career.
Information about trades comes primarily from parents or family (37%) and equally from social media, teachers and schools (35%). Additionally, 51% reported being encouraged to consider a trade, and 61% feel well‑informed by their school about these career options.
Methodology
The survey was conducted by OnePoll.com on behalf of Wolverine Worldwide between June 8‑17, 2026. It sampled 2,000 Americans ages 16‑28 across the United States.
These results suggest a growing openness among young Americans to pursue apprenticeship and trade‑school pathways as viable, financially rewarding alternatives to the traditional four‑year college route.
Original reporting: KTVZ (Central Oregon) — read the source article.
