Spirit Halloween has started opening its stores, marking the beginning of the ‘spooky season’. The company’s flagship store in Egg Harbor Township, New Jersey, was the first to open on August 1.
Spirit Halloween History
Spirit Halloween was founded in 1983 by Joe Marver, who opened the first store in Castro Valley, California. The company has since grown to become a major player in the seasonal retail market, with a record 1,575 stores set to open this year.
The company’s success can be attributed to its unique approach to retail, offering a wide range of costumes, props, and candy. Spirit Halloween’s stores are typically pop-up locations, opening in vacant retail spaces for a limited time.
According to the National Retail Federation, Halloween spending was projected to surpass $13 billion in 2025, with nearly one-third of consumers planning to spend at specialty Halloween or costume stores.
Original reporting: Las Cruces Sun News (HLL/CB) — read the source article.
