Australian‑founded hair‑care company Slickhair announced a nationwide rollout of its viral styling products through Target’s new Beauty Studio concept. Beginning Sept. 10, shoppers in over 600 Target stores across the United States will find the brand’s anti‑frizz and flyaway solutions on the shelf, as well as online at target.com.
From a one‑room startup to a global brand
Founded in Melbourne in 2019, Slickhair grew out of founder and CEO Mia Plecic’s frustration with having to redo an entire hairstyle to tame stray hairs. Her answer was the Slick Stick, a serum‑based wand that smooths flyaways and baby hairs in seconds. Since that first product, the company has broadened its line to include a Wax Stick, Dream Cream, Anti‑Frizz Hair Oil, and a range of styling tools.
According to the company, Slickhair has already moved more than 150,000 units into the United States to meet anticipated demand. The Target partnership marks the first time the brand’s collection will be available in brick‑and‑mortar locations rather than solely online.
What shoppers can expect
At launch, Target Beauty Studio will stock the following Slickhair items:
- Slick Stick flyaway wand
- Wax Stick
- Anti‑Flyaway Gel Duo
- Dream Cream
- Anti‑Frizz Hair Oil
- Strong Hold Styling Gel
- Wide Smoothing Brush
- Mini Dream Cream
- Mini Slick Stick
- Mini Wax Stick
These products are marketed as quick, affordable solutions for sleek buns, ponytails and everyday smoothing, appealing to families looking for easy hair‑care options.
Target’s Beauty Studio concept
Target Beauty Studio is the retailer’s premium beauty destination, featuring roughly 90 emerging and established brands and more than 1,600 products across skincare, makeup, haircare, fragrance, bath and body, and nail categories. The concept blends higher‑end offerings with Target’s broader beauty assortment, giving shoppers a one‑stop location for both everyday essentials and upscale items.
For more information about Slickhair’s product line, visit slickhair.com.
Original reporting: Las Cruces Sun News (HLL/CB) — read the source article.
