The Your
Jul 27, 2026
HyperLocal Loop
The Your

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Olivia Culpo Launches Baby Collection at Target

Olivia Culpo has launched a new baby collection called Picolette, available exclusively at Target. The collection was inspired by her daughter Colette and the desire to cherish early childhood memories. Picolette features a 60-piece assortment of baby apparel, accessories, and gifts.

About the Collection

Olivia Culpo is bringing a new chapter of motherhood and her signature style to Target with the launch of her Picolette collection. The model, entrepreneur, and new mom created Target’s largest Baby collaboration to date, designed around the moments families want to cherish forever.

The collection’s name combines ‘picolla,’ the Italian word for small, with Colette, reflecting its focus on life’s tiniest milestones. ‘Every little outfit becomes part of a memory: coming home, the first photos, all the tiny moments you’ll never forget,’ Culpo told Target.

Shopping the Collection

Launching today, Picolette features a 60-piece assortment of baby apparel, accessories, keepsakes, gifts, and more, with soft colors, nostalgic touches, and practical details designed for real family life. The pieces in the collection range from $5-$60.


Original reporting: Las Cruces Sun News (HLL/CB) — read the source article.

OBBM Network Editorial Staff

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Editorial team behind OBBM Network — independent, hyper-local journalism syndicated through HyperLocalLoop and OBBM Network TV.

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