On Sunday, Aug. 2, a crowd of shoppers gathered at the Costco warehouse in Northeast Washington, D.C., to see actor Morris Chestnut and sample the debut of Sable bourbon. Chestnut, known for his film and television roles, is one of four co‑owners of the brand, which he created with longtime friends and “Best Man” collaborators Malcolm D. Lee, Taye Diggs and Harold Perrineau.
The line stretched several aisles inside the store, composed mostly of women eager to try the new spirit and to support the celebrity partnership. Chestnut told onlookers that the turnout was “one of the best compliments we get,” adding that he believes anyone who tastes Sable will love it.
Brotherhood behind the brand
According to Chestnut, the idea for Sable grew out of a conversation among the four friends about honoring the “Best Man” characters they played on screen. After nearly three decades of working together, Perrineau suggested they create a bourbon that would embody their on‑screen camaraderie. “We love working with each other. In the movies, our characters are always going through something,” Chestnut said, noting that the spirit reflects the bond they share.
The partners describe Sable as “Bottled in Brotherhood,” emphasizing that their friendship is poured into each bottle. The launch event gave fans a chance to meet Chestnut, take photos, and hear directly from the team about the product’s inspiration.
Local response and future plans
Many shoppers expressed excitement not only about meeting a Hollywood star but also about supporting a locally available product. One attendee remarked, “When you pull up to a Sable event and end up getting your picture taken with celebrity crush Morris Chestnut, that’s a wow!” The positive reception suggests strong local interest, which the owners hope will translate into sustained sales across the region.
Chestnut and his partners have been promoting Sable for several months, traveling to various markets to introduce the bourbon. The Costco event marks the first major public tasting in the nation’s capital, and the team plans additional roll‑outs at other retailers later this year.
While the launch is primarily a business venture, the emphasis on friendship, family‑like bonds, and community support aligns with the values many D.C. residents hold dear. The event underscores how local retailers can serve as gathering places for cultural moments that blend entertainment, entrepreneurship, and neighborhood pride.
Original reporting: The Washington Informer — read the source article.
