HyperLocal Loop
Jul 04, 2026
The Your

Close to home. Always in the loop.

Lubbock Gears Up for a Big Fourth: 4th on Broadway Parade and Mackenzie Park Fireworks Headline Holiday Weekend

Lubbock is rolling out the red, white, and blue in a big way this Independence Day weekend, with two beloved community traditions taking center stage — the 4th on Broadway celebration and the annual fireworks show at Mackenzie Park.

The 4th on Broadway parade, one of the Hub City’s most anticipated summer events, is set to roll down Broadway Street for 2026. KLBK announced it will broadcast the parade live, giving residents who can’t make it downtown a front-row seat from home. Organizers have shared parking maps and schedules to help attendees plan their visit and make the most of the festivities.

Meanwhile, crews have already been busy at Mackenzie Park preparing for the annual Fourth of July fireworks show. The beloved lakeside display at Buffalo Springs Lake is also gearing up for its own annual fireworks celebration, giving Lubbock-area families even more options to mark the holiday together.

From parade floats on Broadway to fireworks lighting up the West Texas sky, Lubbock’s Fourth of July lineup offers something for everyone. Whether you’re staking out a spot along the parade route, spreading a blanket at the park, or tuning in from home, the Hub City is ready to celebrate in style.

Sources: KLBK | KAMC | EverythingLubbock.com, KLBK | KAMC | EverythingLubbock.com

OBBM Network Editorial Staff

[email protected]

Editorial team behind OBBM Network — independent, hyper-local journalism syndicated through HyperLocalLoop and OBBM Network TV.

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent News

Trending

Community News

Quick Start Deal

Get Loop-Ready in One Move

A low-commitment monthly bundle that keeps your business in front of local audiences across HyperLocal Loop and the OBBM Network.

$350 Per Month
What's Included
  • DataPulse · 1,000 Matches Identify and retarget anonymous visitors to your site
  • Banner Ads Geo-targeted display placement across HyperLocal Loop
  • Video Ad Airs on your Local OBBM Channel
  • Business Advertorial A featured sponsored article telling your story
Questions about any of this? Ask Ben →
Get Started
Secure checkout · Cancel anytime
§ 04 · Choose Your Package

Three levels. Up to 60% off.

Every Patriot Package is priced at over 40% off standard AdRevv list rates — and the discount deepens as you scale, up to 60% off at the Enterprise tier.

Tier I · Local
The Patriot
For local & regional brands launching with the network.
List Price: $835/mo
$500/mo
★ Save $335 — 40% Off
Monthly Allotment
  • Audio: 10,000Podcast impressions
  • Video: 10,000Streaming TV impressions
  • Banners: 50,000HyperLocal Loop geo-targeted banner impressions
  • DataPulse: First 1,000visitor matches included
  • City or regional geo-targeting via AdServe
  • Real-time campaign reporting
Start The Patriot
Tier III · National
The Enterprise
For national brands ready to dominate the network.
List Price: $5,065/mo
$2026/mo
★ Save $3,039 — 60% Off
Monthly Allotment
  • Audio: 14,000Podcast impressions
  • Video: 10,000Streaming TV impressions
  • Banners: 100,000HyperLocal Loop geo-targeted impressions
  • DataPulse: 5,000visitor matches included
  • LeadEngine: 20,000actionable buyer-intent contacts
  • Host Endorsements: 9podcast host-read spots
  • National geo-targeting + dedicated campaign manager
  • Priority creative production support
★ Bonus Included
Free 1-Year Freedom Chamber Membership
Faith, Family & Freedom business community at freedomchamber.net.
Start Enterprise

Need a custom configuration? Build your own package →