The Your
Sep 09, 2026
HyperLocal Loop
The Your

Close to home. Always in the loop.

LDS Church Faces Membership Retention Challenge as Young Adults Leave in Dropping Numbers

Nationally, the Church of Jesus Christ of Latter‑day Saints is confronting a significant retention issue among members raised in the faith. In a recent video produced by the independent advocacy group Scripture Central, former general authority Seventy Lawrence Corbridge warned that cultural discomfort alone does not explain the decline; he urged believers to ask, “Is the church true?” and to stay committed if the answer is yes.

Recent growth milestones

Despite the retention concerns, the Utah‑based church reported notable achievements in 2025. The organization sent a record number of full‑time missionaries abroad, and it recorded its largest ever annual baptisms—385,490 converts—marking a historic high in its 196‑year history.

Long‑standing retention patterns

Retention has long been a challenge. Late‑20th‑century research showed that only about 25% of international converts and 50% of U.S. converts attended church a year after baptism. Independent researcher Matt Martinich highlighted that the drop becomes even steeper after two, five, and ten years, emphasizing the need for sustained engagement beyond the initial conversion period.

Current statistics on native members

Recent analyses, including a study from Brigham Young University, reveal that roughly half of U.S. members who were raised in the church still identify as members as adults. Attendance figures are lower still: about 40% attend meetings regularly, and the decline is most pronounced among Generation Z women, who now leave at higher rates than their male counterparts. Decades ago, an estimated 80% of native members remained active, a stark contrast to today’s numbers.

Factors cited for the decline

Commentators point to several cultural forces. BYU religion professor Barbara Morgan Gardner attributes part of the drop to social media and liberal political ideas that prioritize individualism over community and foster skepticism toward institutions. Pro‑church social‑media accounts frequently blame “woke ideology,” feminist influences, and “activist therapists” for pulling young women away from the faith.

Other scholars argue that internal pressures also play a role. Joanna Brooks notes five decades of institutional expectations placed on Mormon women, including dress standards and the church’s historic opposition to the Equal Rights Amendment. Heather Sundahl adds that contemporary young women are increasingly sensitive to perceived gender imbalances within church practices.

Leadership response and new metrics

Church leaders are seeking ways to reframe growth measurement. President Russell M. Nelson emphasized temple building as a tangible sign of faith, announcing 200 new temples—more than half of the total planned or existing structures. His successor, President Dallin H. Oaks, has shifted the announcement of new temples from General Conference to regional meetings, aiming to focus attention on local youth retention efforts.

These initiatives suggest a strategic pivot: rather than solely counting baptisms, the church is highlighting metrics that reflect long‑term commitment, especially among younger members.

What the future may hold

While the retention trend remains a concern, the church’s record missionary numbers and historic baptism figures demonstrate ongoing vitality. The challenge now lies in translating those early gains into lasting participation. As leaders continue to address cultural influences and internal policies, the faith’s emphasis on truth and community may provide a foundation for reversing the current decline.


Original reporting: KTBS 3 (Shreveport) — read the source article.

OBBM Network Editorial Staff

[email protected]

Editorial team behind OBBM Network — independent, hyper-local journalism syndicated through HyperLocalLoop and OBBM Network TV.

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent News

Trending

Community News

Quick Start Deal

Get Loop-Ready in One Move

A low-commitment monthly bundle that keeps your business in front of local audiences across HyperLocal Loop and the OBBM Network.

$350 Per Month
What's Included
  • DataPulse · 1,000 Matches Identify and retarget anonymous visitors to your site
  • Banner Ads Geo-targeted display placement across HyperLocal Loop
  • Video Ad Airs on your Local OBBM Channel
  • Business Advertorial A featured sponsored article telling your story
Questions about any of this? Ask Ben →
Get Started
Secure checkout · Cancel anytime
§ 04 · Choose Your Package

Three levels. Up to 60% off.

Every Patriot Package is priced at over 40% off standard AdRevv list rates — and the discount deepens as you scale, up to 60% off at the Enterprise tier.

Tier I · Local
The Patriot
For local & regional brands launching with the network.
List Price: $835/mo
$500/mo
★ Save $335 — 40% Off
Monthly Allotment
  • Audio: 10,000Podcast impressions
  • Video: 10,000Streaming TV impressions
  • Banners: 50,000HyperLocal Loop geo-targeted banner impressions
  • DataPulse: First 1,000visitor matches included
  • City or regional geo-targeting via AdServe
  • Real-time campaign reporting
Start The Patriot
Tier III · National
The Enterprise
For national brands ready to dominate the network.
List Price: $5,065/mo
$2026/mo
★ Save $3,039 — 60% Off
Monthly Allotment
  • Audio: 14,000Podcast impressions
  • Video: 10,000Streaming TV impressions
  • Banners: 100,000HyperLocal Loop geo-targeted impressions
  • DataPulse: 5,000visitor matches included
  • LeadEngine: 20,000actionable buyer-intent contacts
  • Host Endorsements: 9podcast host-read spots
  • National geo-targeting + dedicated campaign manager
  • Priority creative production support
★ Bonus Included
Free 1-Year Freedom Chamber Membership
Faith, Family & Freedom business community at freedomchamber.net.
Start Enterprise

Need a custom configuration? Build your own package →