Fort Worth, Texas – The Employees’ Credit Union (EECU), one of North Texas’ largest locally‑owned financial institutions, confirmed the appointment of Josh Brian as Executive Vice President and Chief Growth and Marketing Officer. Brian will become a member of EECU’s executive leadership team and will direct initiatives aimed at expanding membership, strengthening the credit union’s brand, and forging strategic partnerships throughout the region.
Professional background
Brian brings nearly two decades of experience in the credit union and broader financial services sector. His career has been marked by building high‑performing teams, driving growth, and improving the financial well‑being of members. He has consistently emphasized the credit union mission of community service, financial education, workforce development and collaborative partnerships.
Before joining EECU, Brian served as Chief Growth Officer at Texas Dow Employees Credit Union (TDECU). In that role he oversaw a broad portfolio of member‑facing functions in both the Houston and Dallas‑Fort Worth markets, including retail banking, mortgage production, wealth and insurance services, contact‑center operations, strategic partnerships, marketing and community development.
Leadership vision
“Josh brings a unique combination of strategic leadership, operational experience, and a deep understanding of the credit union movement,” said Lonnie Nicholson, President and CEO of EECU. “Throughout his career he has demonstrated an ability to bring people together around a clear vision, translate strategy into results, and remain focused on the members and communities credit unions exist to serve.”
Brian echoed that sentiment, stating, “I am incredibly honored to join EECU and become part of an organization with such a strong history, culture, and commitment to its members. I have spent my career believing that credit unions can be both mission‑driven and growth‑minded. EECU has an extraordinary opportunity to build upon its legacy, deepen relationships with existing members and introduce the organization to new members and communities throughout North Texas.”
Role and responsibilities
As EVP and chief growth and marketing officer, Brian will provide executive leadership for EECU’s growth strategy, focusing on expanding membership and market presence, deepening member relationships, strengthening the EECU brand, and driving sustainable growth across the organization.
Brian holds a Bachelor of Science in Business Management from Houston Christian University and is furthering his executive education at Texas A&M University.
About EECU
Founded more than 90 years ago, EECU serves over 310,000 members with assets exceeding $4.7 billion, making it one of the largest credit unions in North Texas. The not‑for‑profit institution offers a full suite of financial products through a network of 5,000 service centers, 85,000 free ATMs and 24/7 online and mobile banking. EECU remains committed to the credit union principle of member‑owned, community‑focused financial services.
Original reporting: Fort Worth Report — read the source article.
