Driven, a first-of-its-kind streaming service, has announced its beta launch with a focus on bringing communities inside the world of motorsport. The new platform, aimed at motorsport fans around the globe, began its journey with 10,000 users as part of the beta launch.

Consultants and Creators

Three icons from the motorsport world have signed on as consultants and creators: Ben Collins, Ant Anstead, and Jenson Button. Each of the three motorsport figures will produce and lead original series for Driven.

The founder and CEO of Driven, Michael George, hailed the three in the announcement, stating that their support and contributions will encourage automotive fans to engage with one another and galvanize aspiring creators to follow their passions.

Community Focus

Unlike a traditional streaming service, Driven is built around a simple belief: the future of media belongs to the communities, not the algorithms. The platform will lean into the idea of community, offering fans the chance to create content for Driven, bringing motorsport enthusiasts into the platform itself.

Programming will include premium original series, documentaries, creator content, motorsport coverage, educational programming, master classes, and exclusive behind-the-scenes access. An integrated social community will live alongside the library of content, where fans can interact with creators, join conversations, discover products, attend events, and participate directly in the automotive culture they love.

Original reporting: All Sports Feed (HLL/CB) — read the source article.