Dallas, Texas – The Dallas Cowboys Cheerleaders (DCC) are unveiling a refreshed makeup collection for the 2026‑27 NFL season, created in partnership with Charlotte Tilbury Beauty. The line, now sold exclusively through Amazon Beauty, is designed to endure the squad’s demanding game‑day schedule, intense training, and the scorching Texas heat.
Partnership enters its second year
Charlotte Tilbury Beauty announced that 2026 marks the second year of its official partnership with the iconic cheerleading squad. The collaboration celebrates the one‑year anniversary of Tilbury’s U.S. launch on Amazon’s platform, highlighting the brand’s commitment to delivering professional‑grade, complexion‑focused formulas to everyday fans.
What makes the look different
According to Tilbury, the new look “honors the heritage of the Dallas Cowboys Cheerleaders while elevating it through my artistry and expert formulas.” The collection focuses on durability: long‑lasting foundation, crease‑resistant eyeshadow, and a setting spray that claims to prevent melting, fading, or creasing under bright stadium lights.
Tilbury emphasized that the makeup is built for “intense training schedules, long gamedays and high‑energy routines,” noting that the products must perform in both the stadium’s bright lights and the humid Texas climate.
How fans can recreate the glam
All items in the official Charlotte Tilbury × Dallas Cowboys Cheerleaders look are available exclusively through Amazon Beauty. The lineup includes:
- Magic Cream – a hydrating primer that prepares skin for a smooth canvas.
- Airbrush Flawless Blur Concealer – for targeted coverage of dark circles or blemishes.
- Airbrush Flawless Finish – a powder to control shine in the T‑zone.
- Luxury Palette Eyeshadow in Pillow Talk and Pillow Talk Dreams – neutral shades for a classic, polished eye.
- Exagger‑Eyes Volume Mascara – designed for lift, volume, and definition.
- Airbrush Flawless Setting Spray – the final step to lock the look in place.
Tilbury’s pro tip is to start with Magic Cream to hydrate the skin, then layer the concealer and foundation before applying the eyeshadow palette and mascara. A final mist of setting spray ensures the makeup stays put through the entire performance.
Local impact
The partnership highlights Dallas‑based talent and commerce, reinforcing the city’s reputation as a hub for both sports entertainment and beauty innovation. By selling the collection through Amazon Beauty, the collaboration also supports local retailers who can promote the line in Dallas stores, creating additional sales opportunities for the region.
Looking ahead
While the DCC’s docuseries “America’s Sweethearts: Dallas Cowboys Cheerleaders” has not yet confirmed a fourth season, the continued partnership with a high‑profile beauty brand signals ongoing national exposure for the squad and the city’s cultural icons.
Fans eager to emulate the cheerleaders’ polished look can purchase the collection online now, with Amazon promising fast shipping nationwide.
Original reporting: Las Cruces Sun News (HLL/CB) — read the source article.
