Wisconsin’s Dairy Farmers of Wisconsin (DFW) invited media and the public to a week‑long series of educational and entertainment events at the World Dairy Expo, highlighting the state’s dairy heritage and future career paths.
FFA Students Explore Dairy Careers
On Tuesday, Sept. 29, over 2,300 Future Farmers of America (FFA) students and advisors toured the Expo using an interactive passport. The activity paired students with vendors and industry professionals, showing how dairy careers intersect with science, technology, engineering and mathematics (STEM). Participants left with a clearer picture of the many roles that keep Wisconsin’s dairy industry thriving.
Bilingual Scavenger Hunt for Fourth Graders
From Wednesday, Sept. 30 through Thursday, Oct. 1, about 1,200 fourth‑grade students from the Madison area took part in a bilingual scavenger hunt. The hands‑on lesson traced milk’s journey from farm to table, introducing young learners to the farmers, practices and innovations that define Wisconsin dairy.
New DFW Milk Bar with a Born To Dairy Twist
Running from Tuesday, Sept. 29 through Friday, Oct. 2, the DFW Milk Bar set up in a container outside the Tanbark pavilion. Attendees could choose a milk flavor, add a flavored straw inspired by campaign farmer personas, and create a custom Milk Bar experience. While sipping Wisconsin milk, guests met dairy farmers, spoke with DFW staff and learned about the people behind America’s Dairyland.
LeRoy Butler Meets Fans
Pro Football Hall of Famer and Green Bay legend LeRoy Butler appeared on Thursday, Oct. 1, from 10 a.m. to noon. Fans snapped photos, collected an exclusive Born To Dairy “LegenDairy Leaper” trading card, and enjoyed Butler’s signature pre‑game snack – two grilled cheese sandwiches made with Colby Jack cheese – at a nearby grilled‑cheese stand.
Expo After Dark: Boots, Bovines & Butterfat
That same evening, DFW hosted an invitation‑only Expo After Dark event in Olin Park. The gathering celebrated the Born To Dairy campaign, which has generated an estimated 2.8 billion impressions and millions of positive comments. Attendees enjoyed barbecue, beverages, games, music and networking opportunities, underscoring the strong connection between Wisconsin dairy farmers and consumers.
Overall, the week offered a vibrant mix of education, community pride and industry outreach, reinforcing Wisconsin’s reputation as the nation’s dairy capital.
Original reporting: Appleton, WI News Feed (HLL/CB) — read the source article.
