Connecticut state officials have introduced a new regulation to protect consumers against automatic subscription renewals and memberships. The ‘click to cancel’ rule, which went into effect on July 1, requires companies to notify consumers of automatic renewals and provide a clear process for cancellation.
Consumer Protection
Under the law, businesses that fail to comply may face fines and investigation under the Connecticut Unfair Trade Practices Act. Attorney General William Tong stated, ‘Businesses don’t get to profit by trapping consumers in subscriptions they no longer want.’ The rule aims to give consumers control over their subscriptions and prevent unwanted charges.
The regulation is part of a broader state effort to protect consumers in the digital era. Other states, such as Maine and California, have also adopted similar ‘click-to-cancel’ policies. The rule does not apply to public utilities, internet service providers, banks, and insurance companies.
State officials believe the new rule will encourage companies to consider the needs and rights of their consumers. The law was passed in 2025 as part of Senate Bill 3, a wide-ranging consumer protection bill that included provisions such as requiring businesses to disclose junk fees and granting the attorney general power to address price gouging.
Original reporting: The Connecticut Mirror — read the source article.
