Ben & Jerry’s, the popular ice cream company, is expanding its presence in Seattle with a new permanent location at Pier 54 along the city’s waterfront. This decision follows a successful seasonal pop-up shop that operated at the same location last summer. The new scoop shop will be located at 1001 Alaskan Way #105 and is expected to become a staple for both locals and tourists.

Local Franchise Expansion

The new Pier 54 location will be managed by franchise owners who already operate Ben & Jerry’s stores in Green Lake and Gig Harbor. This expansion is part of a broader plan to increase the company’s footprint in the Seattle area, with another location planned for Thornton Place at Northgate.

Franchise owner Lance Blair, a Seattle native, expressed enthusiasm about the new venture. He highlighted the historic atmosphere of the waterfront and the property owner’s vision for the area as key factors in the decision to open a permanent store. “As a Seattle native, the waterfront holds a special place in my heart,” Blair said. “I could not be more excited to be a part of bringing Ben & Jerry’s to Pier 54 and continue building connections with the local community while serving visitors from around the world.”

Community and Economic Impact

The decision to open a permanent location comes amid ongoing redevelopment efforts along Seattle’s waterfront, which aim to enhance the area’s appeal and accessibility. The presence of a well-known brand like Ben & Jerry’s is expected to attract more visitors and contribute positively to the local economy.

Ben & Jerry’s plans to operate another seasonal pop-up this summer before the permanent shop officially opens. This approach allows the company to maintain its connection with the community and visitors while the new store is being prepared.

The expansion of Ben & Jerry’s in Seattle is a testament to the city’s vibrant local economy and the company’s commitment to engaging with the community. As the waterfront continues to develop, the new scoop shop is poised to become a popular destination for ice cream lovers and a significant addition to the local business landscape.

Original reporting: KING5 Seattle — read the source article.