Hoover, Ala. – Apex Roofing and Restoration, a locally owned contractor headquartered in Hoover, announced that it has installed its 1,500th fortified roof. The achievement makes Apex the nation’s largest installer of fortified roofs, a voluntary building standard created by the Insurance Institute for Business & Home Safety (IBHS) in 2010.
Local impact and business growth
The milestone was reached as the company continues to expand beyond Alabama. Apex now works in markets ranging from Florida to Colorado and from Illinois to Tennessee. Company officials say the fortified‑roof program has become a core part of its growth strategy. Since adding the fortified offering, Apex reports that its profit margins have risen between 10 % and 20 %, and revenue along the Gulf Coast has grown roughly 10 %.
What the fortified standard means
The IBHS fortified standard is designed to strengthen homes against severe weather, reducing the likelihood of costly damage from hurricanes, tornadoes and other natural hazards. A 2019 report from the National Institute of Building Sciences titled “Natural Hazard Mitigation Saves” found that every $1.50 spent on mitigation yields about $8.60 in avoided damage, relocation costs and loss of personal property.
National context
Apex’s accomplishment comes amid a highly competitive roofing industry. IBISWorld counted 98,980 roofing contractors operating in the United States in 2024. By reaching the 1,500‑roof mark, Apex positions the Hoover business at the forefront of contractors adopting the fortified standard, while continuing to serve homeowners who seek added protection for their families and property.
Looking ahead
Company leadership indicated that the next phase will focus on further expanding the fortified‑roof program into additional states and deepening relationships with insurance partners who recognize the value of the standard. Apex also plans to educate more homeowners about the long‑term financial benefits of fortified construction, emphasizing the role of strong, weather‑resistant homes in preserving family stability.
For local residents, the milestone underscores the presence of a growing, family‑focused business that contributes to the Hoover economy and offers a product aligned with the community’s desire for safety, durability and responsible stewardship of resources.
Original reporting: Hoover Sun — read the source article.
