The city of North Myrtle Beach’s Music on Main concert series continues with a performance by the Swingin’ Medallions at the Horseshoe. The free, family-friendly event takes place every Thursday evening from June through September.

Music on Main Details

The shows are held at the Horseshoe, a public beach access at 11 South Ocean Boulevard, featuring a large stage and open space for the crowd to dance. Admission is free and open to everyone, with attendees encouraged to bring a beach chair and settle in.

The series offers a diverse lineup, rotating weekly through beach music, R&B, rock, and country, ensuring no two Thursdays sound the same. The Swingin’ Medallions, formed in 1962, are a notable booking, known for their high-energy horn-driven style and hits like ‘Double Shot (Of My Baby’s Love)’.

Logistics and Road Closures

The music starts at 6:30 p.m., with the Horseshoe parking lot closing at 2:00 p.m. for concert setup. The Horseshoe itself isn’t open for chairs until 3:00 p.m. Road closures include Ocean Boulevard from 1st Avenue North to 1st Avenue South, starting at 5:00 p.m., and Main Street closing earlier in the afternoon to accommodate the crowd.

Golf carts are welcome, with limited parking available along Main Street starting at 5:00 p.m. The weather forecast calls for clear skies with a high near 86 degrees and a slight chance of rain, making for a comfortable evening on the sand.

Celebrating America’s 250

The 2026 Music on Main series carries a theme of ‘Celebrating America’s 250,’ spotlighting patriotic music and community pride as the country approaches its 250th anniversary. The series doesn’t just import entertainment; it celebrates a regional sound that, in the case of the Swingin’ Medallions, was literally born in South Carolina.

Original reporting: MyrtleBeachSC News — read the source article.