Wyoming’s tourism industry is booming, thanks to its natural landscapes, rodeos, and historic sites. As the new secretary of Destinations International’s executive committee, Domenic Bravo aims to keep Wyoming as a national leader in tourism innovation while learning from the rest of the world.

Wyoming’s Tourism Industry

Destinations International is a global association for tourism organizations, where cities, states, and municipalities join to learn best practices, train as tourism professionals, and share data and growth strategies. With Bravo’s new role, Wyoming is well-positioned for continued success in the industry.

Bravo, executive director of the Wyoming Office of Tourism, said his new role will help support the overall tourism economy and uplift destination organizations by providing professional development resources and best practices. He also aims to promote the state’s rural destinations and grow tourism in these areas while maintaining their quiet country charm.

Global Opportunities

As a member of Destinations International, Wyoming tourism is closer to airlines, marketing firms, and camera and cinematography companies that can be used as resources. Bravo believes that Wyoming can learn from other states and countries, especially in hosting large events, which could benefit the state economically during shoulder seasons.

However, Bravo also thinks that the world has a lot to learn from Wyoming, particularly in innovation. He cited a visitor management system that Wyoming is testing, which tracks where tourists are going in the state, allowing the tourism office to focus on less-traveled areas during other times of the year.

Wyoming’s unique connection between everyday people and policymakers also makes it an ideal model for a state that goes all-in on tourism. Bravo said that Wyoming has always been a leader and innovator across all sectors, and there’s no reason why it can’t be at the forefront of tourism as well.

Original reporting: Oil City News (Casper WY) — read the source article.