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Nov 06, 2026
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Wurstfest Marks 65 Years of Sausage, Beer and Community Support in New Braunfels

New Braunfels, TX – This November, the city’s iconic Wurstfest reaches a milestone: 65 years of celebrating German heritage, sausage, beer and live music. The ten‑day festival runs from Nov. 6‑15 and once again serves as a major draw for travelers worldwide, while channeling its earnings back into the local nonprofit sector.

President Marc Allen Highlights Community Focus

Marc Allen, who serves as Wurstfest president for the current season, said the festival’s longevity stems from its unwavering focus on the patron’s experience. “65 years is a huge success for us,” Allen said. “I think it all goes back to our focus on the patron’s experience, making sure they have a great experience.” He added that the money raised goes directly back into the community, supporting 26 local nonprofits through food, drink and admission sales.

History and Growth Since 1961

The festival traces its roots to 1961 when city meat inspector Ed Grist founded the event to honor sausage. In 1967, Wurstfest moved to the Wursthalle in Landa Park, the venue that continues to host the celebration today. Over the decades, the festival has expanded in size and impact, becoming a cornerstone of New Braunfels’ cultural calendar.

Economic and Charitable Impact

Beyond the festive atmosphere, Wurstfest delivers a tangible economic boost. Visitors fill local hotels, restaurants and shops, while the festival’s own vendors benefit from heightened sales. More importantly, the proceeds are earmarked for nonprofit organizations that address a range of community needs, from youth programs to senior services. This year’s contributions will support 26 groups, reinforcing the festival’s role as a charitable engine for the city.

What to Expect at This Year’s Celebration

Festival-goers can look forward to a packed schedule of live music, traditional German foods, craft beer and family‑friendly activities. The event maintains its reputation for authentic sausage offerings, while also featuring new culinary vendors that reflect the evolving tastes of the region. For families, there are designated kid zones, and for adults, a variety of beer gardens and concert stages.

Planning Your Visit

Those planning to attend should note that the festival runs from Nov. 6‑15. Parking is available at Landa Park, and public transportation options are provided by the local transit authority. For the latest schedule, vendor list and ticket information, readers are encouraged to consult Community Impact’s previous coverage and the official Wurstfest website.

Looking Ahead

As Wurstfest celebrates its 65th anniversary, organizers remain committed to preserving the festival’s heritage while expanding its charitable reach. Allen emphasized that the festival’s success is a shared achievement, thanking volunteers, sponsors and the countless visitors who make the event possible each year.


Original reporting: Community Impact — Austin — read the source article.

OBBM Network Editorial Staff

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Editorial team behind OBBM Network — independent, hyper-local journalism syndicated through HyperLocalLoop and OBBM Network TV.

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