WPP announced the opening of a new production facility in East London on Wednesday, marking the first site in a planned global rollout. The 34,000‑square‑foot Devon’s Point hub is designed to meet growing demand for high‑quality, quickly deployable advertisements across social media and other digital platforms.
Local focus, AI‑powered workflow
CEO Cindy Rose, who took the helm of WPP Production in early 2026 as part of a broader turnaround, said the hub will enable clients to create hyper‑local, community‑led campaigns at scale while also optimizing content for discovery by AI chatbots and other services.
“It’s about winning new business, because many of the pitches we respond to today are integrated mandates across creative, production, media and increasingly enterprise solutions,” Rose told Reuters. “It’s also about expanding our footprint across the addressable spend of our existing clients as well.”
What the hub offers
The London facility brings together AI‑driven production tools, modular studio environments and post‑production capabilities under one roof. One highlighted capability is the ability to place a real Ford Capri into a virtual Paris street, showcasing the blend of physical shooting and digital rendering.
In addition to rapid shooting and editing suites, the hub includes dedicated creator‑collaboration spaces, allowing brands to work directly with influencers and content creators to craft tailored messages for local audiences.
Turnaround gains momentum
Rose’s turnaround plan appears to be gaining traction. WPP reported better‑than‑expected results this quarter, and the company’s guidance released last month helped lift its shares by 29% on the day.
“It’s very important to me that my team is seen as a team that delivers what we say we are going to deliver,” Rose said. “And so far, that’s exactly what we are doing.”
Asset clean‑up and future investment
WPP has also identified a “quite a number” of non‑core assets that could be sold, partially disposed of, or turned into partnership models. The goal is to clean up the balance sheet and free capacity for investment in growth engines like the new AI‑focused hub.
“These might not be complete disposals, they could be partial disposals, there might be partnership models, but we are actively looking at the long tail of assets that we have in order to clean up our balance sheet and generate capacity to invest in our growth engines,” Rose added.
Original reporting: Appleton, WI News Feed (HLL/CB) — read the source article.
