HyperLocal Loop
Jul 06, 2026
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WOW Is Back: Legendary Omaha Radio Call Letters Return to the Airwaves After 20-Plus Years

Omaha radio fans have something to celebrate: the iconic WOW call letters are making a comeback after being off the air for more than two decades, according to WOWT.

The WOW call letters carry deep roots in Omaha broadcasting history, and their return marks a nostalgic milestone for longtime listeners across the metro. After more than 20 years away from local airwaves, the legendary branding is set to once again become part of the city’s media landscape.

For generations of Omahans, WOW represented a cornerstone of local radio, and the news of its return has already sparked excitement in the community. The revival of such a storied set of call letters is a reminder of the city’s rich broadcasting heritage and the enduring connection residents feel to the stations that have been part of their daily lives.

Details on the format and programming that will accompany the returning call letters were not immediately available, but the announcement alone has been enough to stir up plenty of hometown pride. Stay tuned — WOW is coming back to Omaha.

Sources: WOWT

OBBM Network Editorial Staff

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Editorial team behind OBBM Network — independent, hyper-local journalism syndicated through HyperLocalLoop and OBBM Network TV.

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