HyperLocal Loop
Jun 30, 2026
The Your

Close to home. Always in the loop.

WhatsApp Introduces Usernames for Added Privacy

WhatsApp, a popular messaging app, has announced plans to introduce usernames as an added layer of privacy for its users. This new feature will allow users to be contacted by their username instead of their phone number.

How it Works

Users will be able to reserve unique usernames, which can be used to contact them on the app. The feature is set to be launched later this year, although the exact timeline has not been specified. According to Alice Newton-Rex, WhatsApp’s vice president of product, the app has been designed with privacy in mind, and this new feature is a core part of that effort.

There will be no directory of usernames on the app, and users will need to know the exact username of the person they want to contact in order to reach them. This is a significant change from the current system, where users can be contacted by anyone who has their phone number.

Reserving Usernames

Companies, organizations, and creators with existing accounts on Meta’s social media platforms, Instagram and Facebook, will get the chance to claim their usernames on WhatsApp. Usernames will need to be between three and 35 characters, and WhatsApp will hold back usernames for high-profile individuals or groups to prevent impersonation.


Original reporting: Dallas TX News (HLL/CB) — read the source article.

OBBM Network Editorial Staff

[email protected]

Editorial team behind OBBM Network — independent, hyper-local journalism syndicated through HyperLocalLoop and OBBM Network TV.

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent News

Trending

Community News

Quick Start Deal

Get Loop-Ready in One Move

A low-commitment monthly bundle that keeps your business in front of local audiences across HyperLocal Loop and the OBBM Network.

$350 Per Month
What's Included
  • DataPulse · 1,000 Matches Identify and retarget anonymous visitors to your site
  • Banner Ads Geo-targeted display placement across HyperLocal Loop
  • Video Ad Airs on your Local OBBM Channel
  • Business Advertorial A featured sponsored article telling your story
Questions about any of this? Ask Ben →
Get Started
Secure checkout · Cancel anytime
§ 04 · Choose Your Package

Three levels. Up to 60% off.

Every Patriot Package is priced at over 40% off standard AdRevv list rates — and the discount deepens as you scale, up to 60% off at the Enterprise tier.

Tier I · Local
The Patriot
For local & regional brands launching with the network.
List Price: $835/mo
$500/mo
★ Save $335 — 40% Off
Monthly Allotment
  • Audio: 10,000Podcast impressions
  • Video: 10,000Streaming TV impressions
  • Banners: 50,000HyperLocal Loop geo-targeted banner impressions
  • DataPulse: First 1,000visitor matches included
  • City or regional geo-targeting via AdServe
  • Real-time campaign reporting
Start The Patriot
Tier III · National
The Enterprise
For national brands ready to dominate the network.
List Price: $5,065/mo
$2026/mo
★ Save $3,039 — 60% Off
Monthly Allotment
  • Audio: 14,000Podcast impressions
  • Video: 10,000Streaming TV impressions
  • Banners: 100,000HyperLocal Loop geo-targeted impressions
  • DataPulse: 5,000visitor matches included
  • LeadEngine: 20,000actionable buyer-intent contacts
  • Host Endorsements: 9podcast host-read spots
  • National geo-targeting + dedicated campaign manager
  • Priority creative production support
★ Bonus Included
Free 1-Year Freedom Chamber Membership
Faith, Family & Freedom business community at freedomchamber.net.
Start Enterprise

Need a custom configuration? Build your own package →