The Your
Nov 08, 2026
HyperLocal Loop
The Your

Close to home. Always in the loop.

Two Killed in High‑Speed Crash at Alma Drive and Cross Bend Road; Driver Arrested for DWI

Plano residents were shocked Friday evening when a fatal two‑vehicle collision occurred at the intersection of Alma Drive and Cross Bend Road, a busy thoroughfare in the city. According to Fox 4, the crash happened at about 7:15 p.m. when a Toyota RAV4 attempted to turn left onto Cross Bend Road from Alma Drive and was struck on its right side by a Ford F‑150 traveling at a high rate of speed.

Both vehicles slammed into a traffic‑signal pole and a tree on the southwest corner of the intersection. The RAV4 overturned and came to rest on its right side. Plano Fire‑Rescue crews arrived quickly, extracted the two occupants from the RAV4, and performed life‑saving measures, but both victims were pronounced dead at the scene.

Police identified the driver of the F‑150 as 22‑year‑old Steve Jaramillo. NBCDFW reported that he was arrested on the spot for driving while intoxicated, and Fox 4 confirmed the arrest. Authorities said alcohol and speed are believed to be contributing factors in the collision. The names of the two victims have not been released, and police have not disclosed any additional details about them.

The crash is under investigation by the Plano Police Traffic Unit. Both outlets note that additional charges will be considered pending the outcome of the investigation. Police have not indicated whether any civil citations, such as reckless‑driving or vehicular‑manslaughter charges, will be filed, but they emphasized that the investigation remains ongoing.

City officials have reminded drivers that the intersection is equipped with a flashing yellow light for left‑turning traffic and that motorists should exercise caution, especially when alcohol may be involved. The incident underscores the importance of safe driving practices on Plano’s busy roadways, a concern for families, commuters, and local businesses alike.

What’s next: The Plano Police Traffic Unit will continue its investigation, and prosecutors will review the evidence to determine any further criminal charges against Jaramillo. Residents are urged to stay informed about traffic‑safety initiatives the city may introduce in response to the crash.


Sources: fox4news.com, nbcdfw.com

OBBM Network Editorial Staff

[email protected]

Editorial team behind OBBM Network — independent, hyper-local journalism syndicated through HyperLocalLoop and OBBM Network TV.

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent News

Trending

Community News

Quick Start Deal

Turn Local Reach Into Real Leads

A monthly bundle that puts your business in front of local audiences across HyperLocal Loop and the OBBM Network — and delivers ready-to-contact buyers to your team.

$500 Per Month
What's Included
  • LeadEngine · 1,000 Contacts Verified, buyer-intent prospects in your market, delivered to your team
  • DataPulse · 1,000 Matches Identify and retarget anonymous visitors to your site
  • Banner Ads · 3 Cities Geo-targeted display placement across HyperLocal Loop in three cities
  • Video Commercial · 3 Cities Your commercial airs on the local OBBM channel in three cities
  • Audio · 10,000 Impressions Podcast ad impressions across the OBBM Network
  • Geo-Targeting City or regional targeting via AdServe
  • Real-Time Reporting Track campaign performance as it happens
Questions about any of this? Ask Ben →
Get Started
Secure checkout · Cancel anytime
Quick Start Deal

Get Loop-Ready in One Move

A low-commitment monthly bundle that keeps your business in front of local audiences across HyperLocal Loop and the OBBM Network.

$350 Per Month
What's Included
  • DataPulse · 1,000 Matches Identify and retarget anonymous visitors to your site
  • Banner Ads Geo-targeted display placement across HyperLocal Loop
  • Video Ad Airs on your Local OBBM Channel
  • Business Advertorial A featured sponsored article telling your story
Questions about any of this? Ask Ben →
Get Started
Secure checkout · Cancel anytime
§ 04 · Choose Your Package

Three levels. Up to 60% off.

Every Patriot Package is priced at over 40% off standard AdRevv list rates — and the discount deepens as you scale, up to 60% off at the Enterprise tier.

Tier I · Local
The Patriot
For local & regional brands launching with the network.
List Price: $835/mo
$500/mo
★ Save $335 — 40% Off
Monthly Allotment
  • Audio: 10,000Podcast impressions
  • Video: 10,000Streaming TV impressions
  • Banners: 50,000HyperLocal Loop geo-targeted banner impressions
  • DataPulse: First 1,000visitor matches included
  • City or regional geo-targeting via AdServe
  • Real-time campaign reporting
Start The Patriot
Tier III · National
The Enterprise
For national brands ready to dominate the network.
List Price: $5,065/mo
$2026/mo
★ Save $3,039 — 60% Off
Monthly Allotment
  • Audio: 14,000Podcast impressions
  • Video: 10,000Streaming TV impressions
  • Banners: 100,000HyperLocal Loop geo-targeted impressions
  • DataPulse: 5,000visitor matches included
  • LeadEngine: 20,000actionable buyer-intent contacts
  • Host Endorsements: 9podcast host-read spots
  • National geo-targeting + dedicated campaign manager
  • Priority creative production support
★ Bonus Included ★
Free 1-Year Freedom Chamber Membership
Faith, Family & Freedom business community at freedomchamber.net.
Start Enterprise

Need a custom configuration? Build your own package →