Kansas City Chiefs tight end Travis Kelce and Grammy‑winning singer Taylor Swift have added a new member to their public‑face portfolio: a fluffy Samoyed that appears alongside them in Tommy Hilfiger’s newest advertising push, “Only in New York.” The fashion house chose the couple’s dog after Kelce suggested that a canine would fit the brand’s classic, relaxed aesthetic.
Behind the scenes in Manhattan
The campaign was shot at New York City’s historic Plaza Hotel, a location that underscores Hilfiger’s New York‑centric vibe. In one clip, Kelce walks into his hotel suite, settles onto a couch, and shares the space with the dog, who enjoys being petted and playfully hops onto the furniture. A second clip shows the pair lounging together on a different couch, reinforcing the relaxed, upscale feel of the brand’s vision.
Kelce posted a short video of the ad to his Instagram account, noting, “There’s also one very special cameo in there too.” An additional still from the shoot captures the Samoyed with a paw draped over Kelce’s left leg, tongue out, adding a light‑hearted touch to the high‑fashion imagery.
Star‑studded cast
Hilfiger’s campaign does not rely solely on the Kelce‑Swift duo. It also features supermodel Gigi Hadid, Korean pop star Jisoo of BLACKPINK, electronic‑music pioneer Peggy Gou, tennis champion Frances Tiafoe, and NBA veteran Carmelo Anthony. The diverse lineup reflects the brand’s aim to showcase a broad, contemporary New York energy.
Kelce’s remarks on the project
Speaking to the press, Kelce said the collaboration felt natural. “Tommy brought us into his world at The Plaza for this, and it doesn’t get more classic New York than that,” he said in a statement. “There’s a magic to this city, and I love that you never know who or what’s around the corner. We had a blast tapping into that unique energy with a cast who truly embody the vibes that make this city so special.”
Swift, known for her affection for her three cats—Olivia Benson, Meredith Grey, and Benjamin Button—has previously featured her pets in various media moments, but this marks the first time a dog has joined her and Kelce in a major fashion campaign.
Local relevance
While the ad is a national‑level fashion promotion, its production in Manhattan highlights the ongoing role of New York City as a hub for high‑profile advertising and entertainment projects. Local businesses around the Plaza Hotel often benefit from the increased foot traffic and media attention that such high‑visibility shoots generate.
For New York residents, the campaign serves as a reminder of the city’s enduring appeal to top talent across sports, music, and fashion, reinforcing the cultural and economic vitality that continues to attract major brands.
Original reporting: NBC Connecticut — read the source article.
