The Your
Sep 02, 2026
HyperLocal Loop
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Travis Kelce and Taylor Swift’s dog star in Tommy Hilfiger New York ad

Tommy Hilfiger has rolled out a new “Only in New York” advertising campaign that features a surprise cameo: the Samoyed belonging to NFL star Travis Kelce and singer Taylor Swift. The couple’s dog, whose name has not been disclosed, appears alongside Kelce in several short clips set inside New York City’s iconic Plaza Hotel.

In one scene, Kelce walks into his hotel room, sits on a couch, and the fluffy pup hops up for pets and playful frolics. Another shot shows the dog with a paw wrapped around Kelce’s left leg, tongue out, adding a light‑hearted touch to the high‑fashion visuals.

Celebrity cast and setting

The campaign, titled “Only in New York,” showcases the city’s classic vibe and includes a roster of well‑known faces: model Gigi Hadid, musicians Jisoo and Peggy Gou, and athletes Frances Tiafoe and Carmelo Anthony. Kelce shared a behind‑the‑scenes look on Instagram, noting a “very special cameo” in the ad.

Speaking about the shoot, Kelce said, “Tommy brought us into his world at The Plaza for this, and it doesn’t get more classic New York than that. There’s a magic to this city, and I love that you never know who or what’s around the corner. We had a blast tapping into that unique energy with a cast who truly embody the vibes that make this city so special.”

Swift’s pet history

While the couple’s dog takes center stage in the new ad, Swift is also known for her three cats—Olivia Benson, Meredith Grey, and Benjamin Button—who have previously appeared in commercials and even graced the cover of Time when Swift was named Person of the Year.

The Tommy Hilfiger campaign highlights the brand’s connection to New York’s timeless style, using both iconic locations and beloved celebrity participants to capture the city’s energy for a global audience.


Original reporting: Dallas TX News (HLL/CB) — read the source article.

OBBM Network Editorial Staff

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Editorial team behind OBBM Network — independent, hyper-local journalism syndicated through HyperLocalLoop and OBBM Network TV.

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