Tommy Hilfiger has rolled out its new “Only in New York” advertising campaign, spotlighting a surprising trio: NFL tight end Travis Kelce, singer‑songwriter Taylor Swift and the couple’s Samoyed dog. The unnamed pooch appears alongside the celebrities in several short clips filmed at iconic New York locations, including the Plaza Hotel.
In one scene, Kelce arrives at his hotel room and relaxes on a couch with the dog, which enjoys being petted and playfully frolics on the furniture. Another clip shows the pair sharing a couch, while a third captures the dog with its paw wrapped around Kelce’s leg, tongue out in classic canine delight.
Kelce told Vogue that the idea to include a dog came from the Hilfiger team’s early brainstorming. “We figured, why not her? She crushed it, and actually really fit into that Tommy aesthetic, too,” he said, adding that the shots are among his favorites.
Kelce shared the ad on his Instagram, noting a “very special cameo” in the campaign. The ad also features model Gigi Hadid, musicians Jisoo and Peggy Gou, and athletes Frances Tiafoe and Carmelo Anthony, creating a star‑studded lineup that reflects the brand’s modern, cosmopolitan vibe.
Celebrity couple embraces classic New York vibe
Speaking about the collaboration, Kelce said, “Tommy brought us into his world at The Plaza for this, and it doesn’t get more classic New York than that. There’s a magic to this city, and I love that you never know who or what’s around the corner. We had a blast tapping into that unique energy with a cast who truly embody the vibes that make this city so special.”
Swift, known for her love of cats, also has three feline companions—Olivia Benson, Meredith Grey and Benjamin Button—who have previously appeared in their own commercials and media moments.
The campaign underscores Tommy Hilfiger’s ongoing effort to blend fashion with pop culture, leveraging high‑profile personalities to reach a broad audience while celebrating the iconic energy of New York City.
Original reporting: NBC10 Boston — read the source article.
