A left-leaning group, Somos Votantes, is planning to spend $6 million organizing Latino voters in Texas, a group that has trended away from Democrats but is pivotal to their hopes of picking up seats in Congress. The effort includes a $2 million statewide voter education push and a $4 million advertising campaign focused on three South Texas House districts.
Targeting Key Districts
Somos Votantes is targeting the 15th, 23rd, and 35th districts, where Republicans have made gains in recent years. The group hopes to channel voter angst about the economy into support for Democratic candidates in these Republican-leaning districts.
According to Melissa Morales, the founder of Somos Votantes, the group is presenting a positive economic vision for Democratic candidates in these districts. Morales stated, “We risk people staying home because they’re disillusioned about everything.” The goal is to give former Trump voters a reason to vote for Democrats.
Texas at the Crossroads
Texas is at the crossroads of the fight for control of the U.S. House in the November midterms, and winning back Hispanics who were drawn to President Donald Trump in 2024 will be key to Democrats’ chances there. Republicans in the Texas Legislature redrew district boundaries in the GOP’s favor, aiming to pick up as many as five Democratic House seats.
Original reporting: KTBS 3 (Shreveport) — read the source article.
