Local business owners in St. Pete Beach, Florida, are criticizing the recent increase in parking rates, saying it is keeping visitors away. Jessica O’Connell, co-owner of Cool Vibes on the Beach, stated that her business has slowed since the new rates took effect in April. The public parking base costs rose to $5 per hour on weekdays and $6 per hour on weekends, with an added $1 seasonal surcharge from February through April.

Local Business Owner Reactions

O’Connell’s business relies on paid public parking in front of the shop, while city-designated parking spaces cost $60 per day per space. To help offset customer parking costs, Cool Vibes on the Beach introduced weekly specials and a card offering local residents 10% off purchases. O’Connell also launched a Change.org petition asking city leaders to reconsider rates, which was nearing 200 signatures at the time of reporting.

Matt Vario, the owner of The Toasted Monkey, said his restaurant is less affected because it has three designated lots, though he believes city rates could be lowered. He noted that friends often park at his house to ride bikes or take an Uber to the beach rather than pay public parking fees.

St. Pete Beach Response

A city spokesperson said St. Pete Beach parking policies are intended to balance accessibility, turnover, and the efficient use of limited spaces. The city added that it will continue evaluating its parking program, welcomes community feedback, and encourages everyone to support local businesses.

Original reporting: Tampa Bay Florida News (HLL/CB) — read the source article.