Samsung has launched three new foldable phones, including the Galaxy Z Fold 8, in an effort to expand its market share before Apple releases its first foldable iPhone. The Galaxy Z Fold 8 features a redesigned book-shaped design, making it shorter and wider than its predecessors.
Market Impact
The introduction of Apple’s foldable iPhone is expected to bring more attention to the market, potentially benefiting Samsung’s sales. According to Drew Blackard, Samsung’s senior vice president of mobile product management, the Apple foldable could help increase overall demand for foldable devices.
Analysts predict that shipments of foldable phones will grow 21% annually in 2026, driven by Apple’s entry into the market and higher demand for book-style devices like Samsung’s new models. However, they are skeptical that foldable phones will become as popular as regular smartphones due to their high prices.
The Galaxy Z Fold 8 starts at around $1,900, while the Galaxy Z Fold Ultra begins at roughly $2,100. The prices may be steep, but Samsung is targeting big-spending customers who are looking for more choices in the smartphone market.
Original reporting: El Paso News (HLL/CB) — read the source article.