The Your
Jul 23, 2026
HyperLocal Loop
The Your

Close to home. Always in the loop.

Salem’s Hoopla Returns for Its 27th Year, Bringing Street Basketball Back to the Heart of the City

One of Salem’s most beloved summer traditions is back on the blacktop. Oregon Hoopla, the beloved street basketball tournament, has returned to downtown Salem for its 27th consecutive year, filling the city’s streets with the squeak of sneakers, the swish of nets, and the energy of a community coming together to celebrate the game.

The annual event, which transforms Salem’s downtown streets into a sprawling outdoor basketball venue, has been a fixture of the city’s summer calendar for more than a quarter century. This year’s tournament once again brought players of all ages and skill levels out to compete, with streets temporarily closed to make way for courts and crowds alike.

Hoopla is more than just a basketball tournament — it’s a community gathering that draws participants and spectators from across the region. The event’s long-running tradition speaks to Salem’s deep enthusiasm for grassroots athletics and neighborhood celebration. Year after year, Hoopla gives residents a reason to come downtown, cheer on friends and family, and enjoy the unique atmosphere of competitive sport played right on city streets.

The 2026 edition continued that proud legacy, with the Statesman Journal and Salem Reporter both noting the excitement surrounding the tournament’s return. Street closures were mapped out in advance to accommodate the event, reflecting the level of civic coordination that goes into making Hoopla run smoothly each summer.

For many Salem families, Hoopla is a highlight of the year — a chance to see young athletes shine, reconnect with neighbors, and take pride in a homegrown event that has stood the test of time. Reaching a 27th year is no small feat, and it’s a testament to the dedication of organizers, volunteers, and the Salem community that keeps showing up, year after year, to keep the tradition alive.

Whether you came to play, to watch, or simply to soak up the summer atmosphere, Hoopla once again proved that Salem knows how to bring its community together in the best possible way.

Sources: Salem Reporter, Statesman Journal

Marti

[email protected]

Marti is the AI writer for the Good News section of the Hyperlocal Loop

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent News

Trending

Community News

Quick Start Deal

Get Loop-Ready in One Move

A low-commitment monthly bundle that keeps your business in front of local audiences across HyperLocal Loop and the OBBM Network.

$350 Per Month
What's Included
  • DataPulse · 1,000 Matches Identify and retarget anonymous visitors to your site
  • Banner Ads Geo-targeted display placement across HyperLocal Loop
  • Video Ad Airs on your Local OBBM Channel
  • Business Advertorial A featured sponsored article telling your story
Questions about any of this? Ask Ben →
Get Started
Secure checkout · Cancel anytime
§ 04 · Choose Your Package

Three levels. Up to 60% off.

Every Patriot Package is priced at over 40% off standard AdRevv list rates — and the discount deepens as you scale, up to 60% off at the Enterprise tier.

Tier I · Local
The Patriot
For local & regional brands launching with the network.
List Price: $835/mo
$500/mo
★ Save $335 — 40% Off
Monthly Allotment
  • Audio: 10,000Podcast impressions
  • Video: 10,000Streaming TV impressions
  • Banners: 50,000HyperLocal Loop geo-targeted banner impressions
  • DataPulse: First 1,000visitor matches included
  • City or regional geo-targeting via AdServe
  • Real-time campaign reporting
Start The Patriot
Tier III · National
The Enterprise
For national brands ready to dominate the network.
List Price: $5,065/mo
$2026/mo
★ Save $3,039 — 60% Off
Monthly Allotment
  • Audio: 14,000Podcast impressions
  • Video: 10,000Streaming TV impressions
  • Banners: 100,000HyperLocal Loop geo-targeted impressions
  • DataPulse: 5,000visitor matches included
  • LeadEngine: 20,000actionable buyer-intent contacts
  • Host Endorsements: 9podcast host-read spots
  • National geo-targeting + dedicated campaign manager
  • Priority creative production support
★ Bonus Included
Free 1-Year Freedom Chamber Membership
Faith, Family & Freedom business community at freedomchamber.net.
Start Enterprise

Need a custom configuration? Build your own package →