In a display of community stewardship, Bend‑originated Ruffwear announced a $15,000 cash contribution and a collection of dog‑wearing gear to the Humane Society of Central Oregon (HSCO) in honor of International Dog Day. The donation package included a mix of brand‑new, gently used, and returned Ruffwear products, all intended to help the shelter’s canine residents look their best while awaiting adoption.
Employees roll up their sleeves
Beyond the monetary gift, Ruffwear staff spent the day on the shelter’s floor, walking dogs, assisting with cleaning duties, and assembling gift bags for both dogs and cats. The hands‑on involvement underscored the company’s commitment to animal welfare and to encouraging others in the community to volunteer.
Company leadership emphasizes the mission
Robb Little, president of Ruffwear, said, “We believe that every dog is an adventure and we love to support the dogs wherever they are, however they show up in the world. So this is just one opportunity for us to support dogs and their future homes.” His remarks reflect the brand’s broader philosophy of pairing outdoor adventure with responsible pet care.
Supporting local adoption efforts
International Dog Day, observed each year on August 26, aims to celebrate dogs and promote adoption. By directing resources to HSCO, Ruffwear hopes to raise awareness of the shelter’s needs and inspire fellow residents to consider adopting, fostering, or donating to local animal‑care organizations.
Impact on the community
The partnership between a prominent local business and a nonprofit animal shelter highlights a growing trend of corporate‑citizen collaboration in Central Oregon. Such initiatives not only provide immediate material assistance but also strengthen the social fabric by encouraging volunteerism and charitable giving among families and faith‑based groups who value stewardship of God‑given creation.
Ruffwear’s contribution arrives at a time when many shelters across the state are seeking additional support to meet rising demand for pet adoptions. The company’s involvement serves as a model for other businesses in the region, demonstrating how corporate resources can be leveraged to benefit both animals and the broader community.
Original reporting: KTVZ (Central Oregon) — read the source article.
