The Your
Nov 12, 2026
HyperLocal Loop
The Your

Close to home. Always in the loop.

Rock Valley College Starlight Theatre mourns teen sound assistant killed in Rockford bus crash

Rockford, Ill. – The Starlight Theatre at Rock Valley College gathered Thursday to remember Eleanor “Norah” Sloatman, a 17‑year‑old sound assistant who lost her life in a tragic school‑bus collision on the morning of Nov. 10.

Community remembers a bright young soul

In a heartfelt Facebook post, the theatre praised Sloatman’s “jovial nature and excessive kindness,” noting that her presence was a “boon to everyone fortunate enough to interact with her around showtime.” The statement added that while her loss is “impossible to grasp,” her memory will shine “under the stars” for the community.

The Winnebago County Coroner confirmed Thursday that Sloatman, 17, died as a result of the crash. Police reports indicate the accident occurred just before 8 a.m. at the intersection of Spring Creek and Welsh roads, when a car struck a school bus traveling its regular route. The teenage driver of the car also died at the scene. No students riding the bus were injured.

Responses from the bus driver’s union and school district

AFSCME Local 1275, the union representing Rockford Public Schools bus drivers, issued a statement expressing deep sorrow. The union highlighted that the bus driver involved had more than 19 years of service and called the incident “our worst nightmare.” The statement thanked the Rockford Public Schools administration for its support during this difficult time.

Rockford Public Schools released its own message, stating that the district is mourning the loss of one of its students and offering counseling resources to students, staff, and families affected by the tragedy. The district urged any child in need of additional support to reach out to their school.

Funeral arrangements

According to Sloatman’s obituary, services are scheduled for Friday, Nov. 13, and Saturday, Nov. 14, at Bethesda Covenant Church, located at 2101 E. State Street in Rockford. The community is encouraged to attend and honor her memory.

The tragedy has reminded local residents of the importance of road safety and the vital role that school‑bus drivers play in safely transporting children each day. Community leaders, faith groups, and families have been urged to keep the Sloatman family in prayer and to support one another as they navigate this painful loss.


Original reporting: WIFR Rockford News First (local) — read the source article.

OBBM Network Editorial Staff

[email protected]

Editorial team behind OBBM Network — independent, hyper-local journalism syndicated through HyperLocalLoop and OBBM Network TV.

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent News

Trending

Community News

Quick Start Deal

Turn Local Reach Into Real Leads

A monthly bundle that puts your business in front of local audiences across HyperLocal Loop and the OBBM Network — and delivers ready-to-contact buyers to your team.

$500 Per Month
What's Included
  • LeadEngine · 1,000 Contacts Verified, buyer-intent prospects in your market, delivered to your team
  • DataPulse · 1,000 Matches Identify and retarget anonymous visitors to your site
  • Banner Ads · 3 Cities Geo-targeted display placement across HyperLocal Loop in three cities
  • Video Commercial · 3 Cities Your commercial airs on the local OBBM channel in three cities
  • Audio · 10,000 Impressions Podcast ad impressions across the OBBM Network
  • Geo-Targeting City or regional targeting via AdServe
  • Real-Time Reporting Track campaign performance as it happens
Questions about any of this? Ask Ben →
Get Started
Secure checkout · Cancel anytime
Quick Start Deal

Get Loop-Ready in One Move

A low-commitment monthly bundle that keeps your business in front of local audiences across HyperLocal Loop and the OBBM Network.

$350 Per Month
What's Included
  • DataPulse · 1,000 Matches Identify and retarget anonymous visitors to your site
  • Banner Ads Geo-targeted display placement across HyperLocal Loop
  • Video Ad Airs on your Local OBBM Channel
  • Business Advertorial A featured sponsored article telling your story
Questions about any of this? Ask Ben →
Get Started
Secure checkout · Cancel anytime
§ 04 · Choose Your Package

Three levels. Up to 60% off.

Every Patriot Package is priced at over 40% off standard AdRevv list rates — and the discount deepens as you scale, up to 60% off at the Enterprise tier.

Tier I · Local
The Patriot
For local & regional brands launching with the network.
List Price: $835/mo
$500/mo
★ Save $335 — 40% Off
Monthly Allotment
  • Audio: 10,000Podcast impressions
  • Video: 10,000Streaming TV impressions
  • Banners: 50,000HyperLocal Loop geo-targeted banner impressions
  • DataPulse: First 1,000visitor matches included
  • City or regional geo-targeting via AdServe
  • Real-time campaign reporting
Start The Patriot
Tier III · National
The Enterprise
For national brands ready to dominate the network.
List Price: $5,065/mo
$2026/mo
★ Save $3,039 — 60% Off
Monthly Allotment
  • Audio: 14,000Podcast impressions
  • Video: 10,000Streaming TV impressions
  • Banners: 100,000HyperLocal Loop geo-targeted impressions
  • DataPulse: 5,000visitor matches included
  • LeadEngine: 20,000actionable buyer-intent contacts
  • Host Endorsements: 9podcast host-read spots
  • National geo-targeting + dedicated campaign manager
  • Priority creative production support
★ Bonus Included ★
Free 1-Year Freedom Chamber Membership
Faith, Family & Freedom business community at freedomchamber.net.
Start Enterprise

Need a custom configuration? Build your own package →