For over 50 years, traditional universal product codes (UPCs), also known as barcodes, have automated checkout and powered retail. Now, brands and retailers are transitioning to QR codes powered by GS1 to enhance everyday shopping experiences, unlock more information, and empower customers to make informed purchase decisions with a simple smartphone scan.
Advanced QR Codes
Today’s shoppers are looking for more information than just the price of an item. Advanced QR codes will unlock details about ingredients, allergens, freshness, product origin, sustainability, recipes, and more. Retailers have set a 2027 target to accept these QR codes at checkout, which can help prevent recalled products from being sold, reduce food waste, save consumers money, and encourage smarter purchases.
Visit gs1us.org/smarter to discover more about the future of shopping and checkout.
Original reporting: KTBS 3 (Shreveport) — read the source article.