Americans are drinking less, and the nonalcoholic beverage industry is booming as a result. The industry is expected to market $5 billion in the next few years, with consumers turning to nonalcoholic beer, wine, and zero-proof spirits.

A Shift in Consumer Habits

According to Gallup’s 2025 Consumption Habits poll, U.S. adults are consuming less alcohol than at any point in the last 90 years. Health concerns appear to be playing a role, with 53% of Americans saying that having one or two alcoholic drinks per day is bad for a person’s health.

The trend is becoming increasingly visible at bars and restaurants, with many establishments now offering dedicated zero-proof menus. At The Penrose on Manhattan’s Upper East Side, customers can order traditional cocktails alongside nonalcoholic options like spicy margaritas and bellinis.

What’s Driving the Trend?

Abigail Cuffey, executive editor of Women’s Health, believes that people are drinking less for a variety of reasons, including health concerns, energy, mood, and sleep. She notes that many consumers are looking for beverages that feel intentional and not like an afterthought.

As nonalcoholic beverages become more popular, experts are warning consumers to be aware that ‘nonalcoholic’ does not always mean alcohol-free. Under U.S. regulations, products can be labeled nonalcoholic if they contain less than 0.5% alcohol by volume.

Cuffey recommends that consumers look closely at product labels, opting for zero-alcohol or 0.0% ABV options to ensure that they are completely alcohol-free.

Original reporting: 40/29 / KHBS (NW Arkansas) — read the source article.