Las Cruces is buzzing with excitement over a landmark deal that will give New Mexico State University’s beloved Pan Am Center a brand-new identity. NMSU has announced a $13 million naming-rights agreement with White Sands Federal Credit Union, a homegrown financial institution with deep roots in the region.

Under the deal, the iconic arena — which has hosted everything from Aggies basketball games to major concerts and community events — will be renamed in honor of the local credit union. The partnership represents one of the most significant sponsorship agreements in NMSU’s history and reflects the strong bond between the university and the broader Las Cruces community.

White Sands Federal Credit Union has long served military families, civilians, and community members across southern New Mexico, making the partnership a natural fit for an arena that has served as a gathering place for the region for decades. The $13 million commitment underscores the credit union’s confidence in NMSU and its vision for the future of the campus and the surrounding community.

For Aggies fans and Las Cruces residents alike, the renamed arena promises to carry on the same spirit of pride and togetherness that has defined the Pan Am Center since it first opened its doors. Community members can look forward to seeing the new name displayed prominently at one of the city’s most recognizable landmarks, a daily reminder of what local institutions can accomplish when they invest in one another.

The announcement has generated enthusiasm across campus and throughout the city, with many viewing the deal as a vote of confidence in Las Cruces and NMSU’s continued growth. It’s a win-win for the university, the credit union, and the entire community that calls this corner of New Mexico home.

Sources: KTSM 9 News