University of South Carolina fans are expressing disappointment and frustration with Nike’s new officially licensed gear, which features a crimson color instead of the school’s traditional garnet. The color change has been met with widespread criticism from fans, who feel that the new color is too similar to the University of Alabama’s colors.

A Departure from Tradition

The University of South Carolina’s athletic programs have long been associated with the colors garnet and black, which are derived from the school’s mascot, the fighting Gamecock. The sudden change to crimson has been seen as a departure from tradition and has left many fans feeling confused and upset.

According to beat writer Jordan Kaye of The State newspaper, Nike appears to have assigned South Carolina to ‘Team Crimson,’ one of four distinct reddish hues available in its customizable color palette. This decision has been met with criticism from fans, who feel that the color change is a mistake and that Nike should have stuck with the traditional garnet color.

Many fans have taken to social media to express their disappointment and frustration with the new apparel, with some even stating that they will not purchase any of the new gear. The controversy surrounding the color change has highlighted the importance of tradition and school spirit in college athletics.

Original reporting: FITSNews — read the source article.