Fabulous Cookies, a beloved bakery in Longview, Texas, is now under new ownership after founder Jeff Steinmeyer retired. The business was purchased by longtime customer Jason Williams, his brother John Williams, and close friend Jason Holt, who say their primary goal is preserving the legacy that has made the bakery a local institution.
Preserving Tradition
The new owners have focused on maintaining the quality and traditions customers expect. They have expanded business hours, allowing more customers to stop by for cookies, and are testing Saturday hours during the summer to better serve birthday parties, weddings, and other celebrations.
The demand became clear shortly after the transition. Ahead of a winter storm, the bakery extended its hours to allow customers to stock up. The response exceeded expectations, with the bakery selling over 200 dozen cookies in about six hours.
Looking ahead, the team hopes to expand the Fabulous Cookies brand without losing its hometown appeal. Plans include introducing carefully developed menu items and improving nationwide shipping so customers can receive fresh cookies within just a few days.
Original reporting: KTBS 3 (Shreveport) — read the source article.
