The Your
Sep 22, 2026
HyperLocal Loop
The Your

Close to home. Always in the loop.

National housing market tips toward buyers as inventory rises and rates hover near 7%

For the first time since Redfin began tracking the market in 2013, sellers outnumber buyers by a wide margin. In August, sellers exceeded buyers by 58%, creating the most pronounced imbalance in eight years. The National Association of Realtors reports that, at the current sales pace, the market now holds about 4.9 months of supply – the strongest inventory position in more than a decade.

Why buyers are holding back

Several forces are tempering demand. Mortgage rates have climbed since the United States entered its conflict with Iran, edging toward the 7% mark. Last week’s rates marked the highest level observed since President Donald Trump’s first full week in office, according to industry data. Higher rates translate into larger monthly payments, and a 7% mortgage rate can act as a psychological barrier for many would‑be homeowners.

Home prices continue to rise, albeit at a slower pace than inflation. The median existing‑home price rose 1.6% year‑over‑year in August, marking the 38th consecutive month of price increases, according to the NAR. The combination of higher rates and still‑rising prices has prompted many potential buyers to pause.

Personal stories illustrate the trend

Isaac Ketcham, who moved to Grand Junction, Colorado two years ago, recently secured mortgage approval but decided against purchasing a home. “There’s no rush, not at this price,” he said, noting that rising costs for food, gas, and health insurance make it difficult to justify a larger mortgage.

Trayce Potter, a resident of Shaker Heights, Ohio, bought her home in 2017 with a sub‑4% rate. Today, a 30‑minute commute to her children’s school is becoming costly as gas prices surge. She worries that moving would double or even triple her $1,200 monthly housing expense, and she is considering renting again or co‑buying with her parents.

Industry response

Real‑estate professionals are adjusting their strategies. Cincinnati agent Tyler Smith notes that homes are staying on the market longer and sellers are beginning to reduce prices. “Now you’re doing price reductions, open houses, more external marketing and mailers,” he explained, contrasting the frantic offer‑driven environment of 2022‑2024 with today’s more measured pace.

Despite the slowdown, overall home‑sale activity remains relatively stable. NAR data through August shows that the pace of sales this year is comparable to last year. Brad Case, chief residential economist at Homes.com, observes that the “lock‑in” effect—homeowners reluctant to sell because they would lose low‑rate mortgages—has begun to ease. More owners are willing to list, buoyed by increased equity from higher home values.

What the future may hold

The Federal Reserve raised rates again on Wednesday, the first increase in over three years. Analysts caution that mortgage rates may stay above 6% for some time before any meaningful decline. Some buyers, like 65‑year‑old musician Rob Eaton, are planning for a possible future rate drop by considering adjustable‑rate mortgages that start lower before adjusting.

Overall, the market’s shift toward buyers reflects a healthier balance of supply and demand, but the lingering impact of higher financing costs means many families are still exercising caution. As inventory continues to rise and sellers adapt their pricing, prospective homeowners can expect a more competitive yet manageable environment in the months ahead.


Original reporting: El Paso News (HLL/CB) — read the source article.

OBBM Network Editorial Staff

[email protected]

Editorial team behind OBBM Network — independent, hyper-local journalism syndicated through HyperLocalLoop and OBBM Network TV.

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent News

Trending

Community News

Quick Start Deal

Turn Local Reach Into Real Leads

A monthly bundle that puts your business in front of local audiences across HyperLocal Loop and the OBBM Network — and delivers ready-to-contact buyers to your team.

$500 Per Month
What's Included
  • LeadEngine · 1,000 Contacts Verified, buyer-intent prospects in your market, delivered to your team
  • DataPulse · 1,000 Matches Identify and retarget anonymous visitors to your site
  • Banner Ads · 3 Cities Geo-targeted display placement across HyperLocal Loop in three cities
  • Video Commercial · 3 Cities Your commercial airs on the local OBBM channel in three cities
  • Audio · 10,000 Impressions Podcast ad impressions across the OBBM Network
  • Geo-Targeting City or regional targeting via AdServe
  • Real-Time Reporting Track campaign performance as it happens
Questions about any of this? Ask Ben →
Get Started
Secure checkout · Cancel anytime
Quick Start Deal

Get Loop-Ready in One Move

A low-commitment monthly bundle that keeps your business in front of local audiences across HyperLocal Loop and the OBBM Network.

$350 Per Month
What's Included
  • DataPulse · 1,000 Matches Identify and retarget anonymous visitors to your site
  • Banner Ads Geo-targeted display placement across HyperLocal Loop
  • Video Ad Airs on your Local OBBM Channel
  • Business Advertorial A featured sponsored article telling your story
Questions about any of this? Ask Ben →
Get Started
Secure checkout · Cancel anytime
§ 04 · Choose Your Package

Three levels. Up to 60% off.

Every Patriot Package is priced at over 40% off standard AdRevv list rates — and the discount deepens as you scale, up to 60% off at the Enterprise tier.

Tier I · Local
The Patriot
For local & regional brands launching with the network.
List Price: $835/mo
$500/mo
★ Save $335 — 40% Off
Monthly Allotment
  • Audio: 10,000Podcast impressions
  • Video: 10,000Streaming TV impressions
  • Banners: 50,000HyperLocal Loop geo-targeted banner impressions
  • DataPulse: First 1,000visitor matches included
  • City or regional geo-targeting via AdServe
  • Real-time campaign reporting
Start The Patriot
Tier III · National
The Enterprise
For national brands ready to dominate the network.
List Price: $5,065/mo
$2026/mo
★ Save $3,039 — 60% Off
Monthly Allotment
  • Audio: 14,000Podcast impressions
  • Video: 10,000Streaming TV impressions
  • Banners: 100,000HyperLocal Loop geo-targeted impressions
  • DataPulse: 5,000visitor matches included
  • LeadEngine: 20,000actionable buyer-intent contacts
  • Host Endorsements: 9podcast host-read spots
  • National geo-targeting + dedicated campaign manager
  • Priority creative production support
★ Bonus Included
Free 1-Year Freedom Chamber Membership
Faith, Family & Freedom business community at freedomchamber.net.
Start Enterprise

Need a custom configuration? Build your own package →