Milwaukee’s beloved Brewers have sparked a wave of entrepreneurial activity as the team prepares for the World Series. Two longtime small‑business owners say they are working around the clock to meet the surge in orders from fans eager to celebrate the historic postseason run.
Lit MKE’s handcrafted candles
Mike Bate, the owner of Lit MKE, has been repurposing beer cans into candles for more than a decade. This year he is producing a limited‑edition Brewers‑themed candle that fans can light on game day. “I’m a superstitious guy,” Bate said while sorting through a Leinenkugel’s Barrelman can. “If everybody bought these candles and we all lit them together when the team takes the field, it brings the vibes.” He estimates he has received between 50 and 60 orders so far, and the numbers keep climbing.
Simma’s Bakery’s sweet salute
Across town, Peggy Carollo of Simma’s Bakery is baking a variety of treats to match the team’s colors. From raspberry mousse and red‑velvet cupcakes to a specially designed Brewers cake, Carollo says the bakery is “blessed” to be part of the city’s collective excitement. “Business has been good. We’re really busy, and it warms my heart to see the whole city come together,” she added.
Community impact
Both businesses note that the World Series buzz is doing more than just boosting sales; it is fostering a sense of unity across Milwaukee. Residents are lining up for candles, pastries and other memorabilia, turning ordinary storefronts into gathering places for fans. The surge in demand reflects the city’s deep connection to its baseball team and highlights the role of local entrepreneurs in supporting community spirit.
Looking ahead
As the Brewers head to the biggest stage in baseball, Bate and Carollo plan to keep production steady through the series. They hope the tradition of handcrafted candles and bakery treats will become a lasting part of Milwaukee’s World Series celebrations, reminding fans that the city’s heart beats as strongly as the team’s on‑field performance.
Original reporting: FOX6 WITI – local news — read the source article.