HyperLocal Loop
Jul 08, 2026
The Your

Close to home. Always in the loop.

Michigan’s Rx Kids Cash Aid Expands

Rx Kids, a Michigan-based cash aid program, is expanding to Cleveland, Ohio, to support low-income families. The program, which began in Flint over two years ago, provides no-strings-attached cash to mothers and babies before and after pregnancy.

Program Expansion

The Ohio version of Rx Kids will cover three ZIP codes in Cleveland and is expected to support approximately 400 mothers per year for two years. The program has garnered around $2 million in funding from the city of Cleveland, the William J. and Dorothy K. O’Neill Foundation, and private donors, with a goal of raising $42 million for the 4,000 babies born in the city each year.

Qualifying families will receive $1,500 mid-pregnancy and $500 per month for the first six months of their baby’s life. Rx Kids is partnering with First Year Cleveland, an advocacy organization working to reduce infant mortality.

Since its inception in 2024, Rx Kids has grown to nearly 60 communities, aiming to alleviate financial burdens for families during a vulnerable time. Studies have shown a decline in newborn deaths in Flint during the first month of life after Rx Kids and a reduction in preterm births and low birth weight.

Rx Kids offers $1,500 in cash assistance mid-pregnancy and monthly $500 payments for six or 12 months after birth, depending on the location. The program is funded through a combination of state, local, private, and philanthropic dollars, having raised over $400 million to date.

Rx Kids is led by the Michigan State University College of Human Medicine and administered by GiveDirectly, a nonprofit specializing in cash delivery programs to alleviate poverty. The University of Michigan serves as a research partner.


Original reporting: BridgeDetroit — read the source article.

OBBM Network Editorial Staff

[email protected]

Editorial team behind OBBM Network — independent, hyper-local journalism syndicated through HyperLocalLoop and OBBM Network TV.

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent News

Trending

Community News

Quick Start Deal

Get Loop-Ready in One Move

A low-commitment monthly bundle that keeps your business in front of local audiences across HyperLocal Loop and the OBBM Network.

$350 Per Month
What's Included
  • DataPulse · 1,000 Matches Identify and retarget anonymous visitors to your site
  • Banner Ads Geo-targeted display placement across HyperLocal Loop
  • Video Ad Airs on your Local OBBM Channel
  • Business Advertorial A featured sponsored article telling your story
Questions about any of this? Ask Ben →
Get Started
Secure checkout · Cancel anytime
§ 04 · Choose Your Package

Three levels. Up to 60% off.

Every Patriot Package is priced at over 40% off standard AdRevv list rates — and the discount deepens as you scale, up to 60% off at the Enterprise tier.

Tier I · Local
The Patriot
For local & regional brands launching with the network.
List Price: $835/mo
$500/mo
★ Save $335 — 40% Off
Monthly Allotment
  • Audio: 10,000Podcast impressions
  • Video: 10,000Streaming TV impressions
  • Banners: 50,000HyperLocal Loop geo-targeted banner impressions
  • DataPulse: First 1,000visitor matches included
  • City or regional geo-targeting via AdServe
  • Real-time campaign reporting
Start The Patriot
Tier III · National
The Enterprise
For national brands ready to dominate the network.
List Price: $5,065/mo
$2026/mo
★ Save $3,039 — 60% Off
Monthly Allotment
  • Audio: 14,000Podcast impressions
  • Video: 10,000Streaming TV impressions
  • Banners: 100,000HyperLocal Loop geo-targeted impressions
  • DataPulse: 5,000visitor matches included
  • LeadEngine: 20,000actionable buyer-intent contacts
  • Host Endorsements: 9podcast host-read spots
  • National geo-targeting + dedicated campaign manager
  • Priority creative production support
★ Bonus Included
Free 1-Year Freedom Chamber Membership
Faith, Family & Freedom business community at freedomchamber.net.
Start Enterprise

Need a custom configuration? Build your own package →