The Big 12 Conference has announced a $20 million annual deal with Monster Energy, making the energy drink company the conference’s entitlement partner for football, men’s basketball, and women’s basketball. As part of the agreement, all 16 conference schools’ teams in these sports will wear co-branded patches on their jerseys.
Local Impact
Arizona will receive roughly $1 million annually from the deal. The university recently sold naming rights to its two biggest facilities, with Casino del Sol agreeing to a 20-year, $60 million deal to rename Arizona Stadium, and McKale Center being renamed McKale Center at ALKEME Arena after a 15-year, $27.7-million agreement.
Athletic director Desiree Reed-Francois has stated that the university is pursuing additional jersey patch deals to help generate funds for the athletic department. The deal with Monster Energy does not prevent the university or other Big 12 schools from securing their own deals for additional jersey patches, although other energy drinks are prohibited.
Original reporting: Arizona Desert Swarm (Tucson Sports) — read the source article.
