McKinney officials are poised to vote on a $21 million incentive package for Cannon Beach, a planned surf‑lagoon and resort complex that promises to boost the local economy and provide new recreation options for North Texas residents.
Incentive details and funding source
The proposed money would come from the McKinney Economic Development Fund and is intended to support developer Cole Cannon’s roughly $200 million project near Stacy Road and State Highway 121. Groundbreaking began in December 2025, and the first phase of the development is slated for completion late next year.
Council meeting scheduled
According to city documents, the McKinney City Council is scheduled for September 15 to review the incentive. The proposal is part of a partnership that includes Cannon, the city, the McKinney Economic Development Corporation and the McKinney Development Corporation.
Projected economic impact
Developers estimate Cannon Beach will create about 700 jobs and attract roughly 400,000 visitors annually. Over a 20‑year horizon, the project could generate more than $2 billion in economic impact for the region.
What the development will include
The 35‑acre site will feature a three‑acre surf lagoon, offering North Texans a unique wave‑riding experience. Surrounding the lagoon will be a full‑service hotel with event spaces, beach‑style lounges and cabanas, as well as a lazy river, mineral hot‑springs circuit and a variety of indoor recreation options such as a skateboard park, movie theater, bowling alley and fitness center. At least two acres are slated for public open space to improve walkability and connect different parts of the development.
Zoning and planning approvals
In April, the council approved new zoning for more than 58 acres at the northeast corner of Stacy Road and State Highway 121. The designated “Entertainment Center” district, identified in McKinney’s 2040 Comprehensive Plan, permits a mix of commercial, entertainment and recreational uses, specifically allowing an outdoor water‑recreation facility—clearing the way for the surf lagoon to move forward under the city’s development code.
Community considerations
Supporters argue the project will diversify McKinney’s tourism base, create quality jobs and provide family‑friendly amenities that align with the city’s vision for responsible growth. Critics have raised concerns about traffic, infrastructure strain and the use of public funds for a private development. The council’s discussion will likely address these points, weighing the projected economic benefits against potential impacts on residents.
Next steps
If approved, the incentive will be disbursed through the Economic Development Fund, with ongoing oversight to ensure the project meets its job‑creation and economic‑impact benchmarks. Council members will also consider any required reporting or performance milestones before releasing additional funds.
McKinney residents are encouraged to attend the September 15 meeting, submit comments, and stay informed about how the Cannon Beach development could shape the city’s future.
Original reporting: Local Profile (DFW) — read the source article.
