Luxury group LVMH’s flagship brand Louis Vuitton has come under scrutiny for its giant artificial waterfall display in Paris, which was part of the city’s Fashion Week. The eight-metre-high wave was set against a sand-covered runway and formed the backdrop to singer-songwriter Pharrell Williams’ 2027 spring-summer show.
Water Use Concerns
With temperatures climbing above 40 degrees Celsius across much of France, images of the installation quickly drew criticism from residents and local politicians, rekindling debate over how fashion brands use the city and its landmarks for commercial purposes. A LVMH spokesperson said the water used to create the wave comes entirely from Paris’ water supply and was then redirected back into the city’s sewer system via a closed-loop system.
The Cité Universitaire’s communications director Jerome Duplan also confirmed that the water went through a closed-loop system. However, some residents expressed concerns about the event, saying they had been treated unfairly and that despite paying rent, they could not use some facilities and had to adjust their daily routines because of the event.
Original reporting: Appleton, WI News Feed (HLL/CB) — read the source article.
