Behavioral scientists have found that the increasing number of choices in modern life can lead to anxiety, indecision, and decreased happiness. According to Barry Schwartz, an emeritus psychology professor at Swarthmore College, having more options can make people less satisfied with their choices. Schwartz suggests that limiting the number of choices can help minimize mental noise and improve decision-making.

The Paradox of Choice

Schwartz’s research has shown that people are often overwhelmed by the numerous options available to them. For example, in the case of Medicare Part D prescription drug plans, people in states with more choices were less likely to choose any of them. Similarly, when it comes to 401(k) investments, the more options a company had, the less likely employees were to sign up, even when the employer offered matching money.

Limiting choices can also lead to better decision-making. Schwartz suggests that people can benefit from farming out some decisions to others, such as asking a friend for advice on what phone to buy. Additionally, relying on professional expertise, such as a financial advisor, can lead to more satisfying decisions.

Simplifying Decision-Making

Daniel Willingham, a psychology professor and neuroscience researcher at the University of Virginia, notes that the brain is designed to save people from having to think. When faced with a goal, the mind first searches for what’s worked before, and problem-solving only kicks in afterward. This is why people often move through parts of their day on autopilot, taking the same route to work every day.

By limiting choices and simplifying decision-making, people can reduce mental noise and improve their overall well-being. As Schwartz notes, ‘What happens over time is you find it easier to make decisions, you end up more satisfied with the decisions you make, and all of a sudden, you’ve got an extra two hours in every day.’

Original reporting: NBC10 Boston — read the source article.